Communicating with your customers is a cornerstone of marketing – and, in fact, business. If you’re not connecting with them through multiple channels, whether that’s via social media, emails, blogs, videos, eBooks and more, then they’re unaware of you or worse, they’re forgetting you. But it’s not just about communicating AT them. That’s just noise. …
Everyone’s heard of a “copywriter” or “wordsmith” or “ghost-writer”.
But what do they actually offer your business?
In this interview by Louise Booth – a personal branding coach from Hudson Digital – our very own Christopher Melotti shed light on the role of a copywriter and the ways they can bring so much additional value to organisations.
Starting this blog, I suddenly remembered a line from Mad Men, a TV show I used to watch that followed the life of creative genius Don Draper. “Advertising is based on one thing: happiness.” This quote stayed with me because, well, it’s true. Emotions play a big role in people’s buying decisions and decision-making in …
7 Ways To Write Marketing Copy That Is More Than Just Words On A Page Read More »
Ho ho ho! Christmas is an awesome time of the year – but it comes around REALLY fast. You’ve probably noticed that your customers are all in the festive spirit already. But has their favourite brand (i.e.: you) done the same? Whether you’re writing simple cards or launching a full Christmas-themed marketing campaign, you need …
How To Get Into The Christmas Copywriting Spirit Read More »
Let’s talk about your writing process. When you create content, how do you begin? Do you consciously decide what flow to follow? Do you just let your thoughts freely turn into words? However you write, you must always consider your audience. The approach you take must be specifically catered to address their needs, pain points …
Content Is An Upside-Down Triangle: The Importance Of Good Flow In Your Copywriting Read More »
Today, businesses are producing all kinds of branded content. In fact, the most successful brands employ omnichannel marketing – like producing visual content for people who prefer watching while posting written content for those who love to read. But what about multitasking people on the move? One of the most overlooked and yet biggest marketing …
There’s a philosophical aspect to giving back. We give because it’s a human need to feel good and we know that it’s the right thing to do. In the same way, businesses give back because they share the same virtue of giving. Today, customers are more socially aware and expect the corporate world to align …
Is Corporate Social Responsibility Beneficial For Your Brand? Read More »
Artificial Intelligence – it’s everywhere today. It’s evolving finance and insurance, cybersecurity and marketing, and now it appears to be arriving on copywriting’s doorstep. We all knew this day would come and I’m finding it amusing that people on LinkedIn keep smugly sending me these websites, saying: “Well, now you’re getting hit too.” But is …
Is AI Copywriting Disrupting The Content Market? Read More »
What’s the hardest part about marketing your business? Is it holding your audience’s attention when they read your content? Perhaps, it’s convincing them to take action and subscribe to your newsletter, book an initial consultation or buy your product? If these common challenges are stopping your business from hitting your targets, then conversion copywriting is …
How To Use Conversion Copywriting In Your Business To Get Great Results Read More »
Your customers really do determine the success (or failure) of your brand. That’s because their reaction to your marketing has such a profound influence on everything you do. So, communicating with them and giving them the best experience is obviously a top priority for any business. Now, take time to think about this – how …
8 Ways To Step Up Your Customer Service With Effective Marketing and Copywriting Read More »
© 2022 Melotti Media | All Rights Reserved | Website by Oddball Marketing
