Copywriting | Melotti Media

Copywriting

Does your brand’s messaging need refreshing?

Communicating with your customers is a cornerstone of marketing – and, in fact, business.  If you’re not connecting with them through multiple channels, whether that’s via social media, emails, blogs, videos, eBooks and more, then they’re unaware of you or worse, they’re forgetting you.  But it’s not just about communicating AT them. That’s just noise. …

Does your brand’s messaging need refreshing? Read More »

What Does a Copywriter Really Do for You?

Everyone’s heard of a “copywriter” or “wordsmith” or “ghost-writer”.

But what do they actually offer your business?

In this interview by Louise Booth – a personal branding coach from Hudson Digital – our very own Christopher Melotti shed light on the role of a copywriter and the ways they can bring so much additional value to organisations.

7 Ways To Write Marketing Copy That Is More Than Just Words On A Page

Starting this blog, I suddenly remembered a line from Mad Men, a TV show I used to watch that followed the life of creative genius Don Draper. “Advertising is based on one thing: happiness.” This quote stayed with me because, well, it’s true. Emotions play a big role in people’s buying decisions and decision-making in …

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Content Is An Upside-Down Triangle: The Importance Of Good Flow In Your Copywriting

Let’s talk about your writing process. When you create content, how do you begin? Do you consciously decide what flow to follow? Do you just let your thoughts freely turn into words?  However you write, you must always consider your audience. The approach you take must be specifically catered to address their needs, pain points …

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5 Reasons Why Your Brand Needs a Podcast

Today, businesses are producing all kinds of branded content.   In fact, the most successful brands employ omnichannel marketing – like producing visual content for people who prefer watching while posting written content for those who love to read.  But what about multitasking people on the move?  One of the most overlooked and yet biggest marketing …

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Is Corporate Social Responsibility Beneficial For Your Brand?

There’s a philosophical aspect to giving back.   We give because it’s a human need to feel good and we know that it’s the right thing to do. In the same way, businesses give back because they share the same virtue of giving. Today, customers are more socially aware and expect the corporate world to align …

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Is AI Copywriting Disrupting The Content Market?

Artificial Intelligence – it’s everywhere today.  It’s evolving finance and insurance, cybersecurity and marketing, and now it appears to be arriving on copywriting’s doorstep. We all knew this day would come and I’m finding it amusing that people on LinkedIn keep smugly sending me these websites, saying: “Well, now you’re getting hit too.”  But is …

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How To Use Conversion Copywriting In Your Business To Get Great Results

What’s the hardest part about marketing your business? Is it holding your audience’s attention when they read your content? Perhaps, it’s convincing them to take action and subscribe to your newsletter, book an initial consultation or buy your product? If these common challenges are stopping your business from hitting your targets, then conversion copywriting is …

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8 Ways To Step Up Your Customer Service With Effective Marketing and Copywriting

Your customers really do determine the success (or failure) of your brand.  That’s because their reaction to your marketing has such a profound influence on everything you do. So, communicating with them and giving them the best experience is obviously a top priority for any business.   Now, take time to think about this – how …

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