Copywriting | Melotti Media

Copywriting

8 Mistakes in Australian Award Writing and How to Fix Them

Written by the The Melotti Media Team, checked by Christopher Melotti In the highly competitive landscape of Australian business, every company aspires to be recognised as the best in their field. Well, who doesn’t, right?! Whether you’re aiming to secure a prestigious title, make it among the Top 50, or simply earn the respect and acknowledgment […]

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Why Every Business Needs Unique Brand Messaging

Written by the The Melotti Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Close your eyes for a second and imagine this…  A complex digital landscape filled with a never-ending stream of information.  A place where every brand is vying for attention and shouting from the virtual rooftops. 

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How Artificial Intelligence Makes Human EQ More Important in Marketing

Written by the The Melotti Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! We’re pretty sure you’ve heard of AI marketing already – at this point, who hasn’t? It’s also worth thinking that all this hype may be well-deserved. After all, AI leverages data, machine learning algorithms as

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How AI Makes The Balance Of Human EQ Vital in Copywriting and Content Marketing

Written by the The Melotti Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Artificial Intelligence (AI) has been revolutionising the world of marketing for years. By leveraging big data, machine learning algorithms and other technologies, AI enables all types of businesses across a wide range of industries to:

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Why smart brands use Seasonal Advertising Campaigns in Marketing to boost sales

Written by the The Melotti Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! In Marketing, we’re always asking: what’s new? But let’s shift it up (and give you a secret Marketing weapon at the same time)! Let’s talk about something that’s a little ‘old school’ Marketing yet underutilised

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Why would a business choose a Copywriting Agency over ChatGPT?

Written by the The Melotti Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! AI, automation and large language models…. It’s all the talk today, especially with ChatGPT. However, while ChatGPT can be an incredibly useful tool for company copywriting and content creation, there are several reasons why brands

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Is ChatGPT a Tool or a Takeover? Here is Everything You Need to Know About AI-Generated Copywriting

By William Eisenhuth  Prefer to listen, rather than read? Here’s the Podcast summary! With data suggesting that the number of businesses adopting Artificial Intelligence has grown by 270% in the last four years, I am often asked why human copywriters are still in such high demand.   In fact, this question has become even more common with emerging technologies

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8 Content Ideas To Keep Your Business Booming During Any Holiday Break

So, there’s a holiday break coming up.  Christmas, Easter, Thanksgiving, New Year’s Eve or even just a school holiday break. It doesn’t matter – whatever the occasion, these kinds of events happen all year round.  What also happens during this time? People go on break too.  This means it’s not a regular hustle-bustle time. Clients

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The Ultimate Guide to Law Firm Branding and Legal Content Marketing for the Australian Legal Industry

The legal industry is ultimately a people-oriented business.  This being said, being a legal professional in this prestigious industry means using effective marketing to communicate with people to grow your practice, gain trust and stand out amongst other lawyers and legal firms.  To do this, you need strong messaging, valuable content and a brand that

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7 Strategies Businesses Can Use to Recession-Proof their Organisation

Prefer to listen, rather than read? Here’s the Podcast summary! Recession…  … we’ve been hearing a lot about this.   All around us, there is talk about a potential upcoming recession, with everyone saying different things:  Some say the following year will be doom and gloom while others are saying Australian businesses have nothing to worry

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