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How To Prepare Your Content Marketing Plan For The Next Financial Year 

Once again, we’re moving to a new financial year – time flies by, doesn’t it?  We understand that this is a challenging period for all businesses. It’s the culmination of a long 12 months of work, to determine what worked, what didn’t and where you’re going to go from here.   The EOFY period always comes …

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How to best navigate the upcoming market uncertainties: what businesses should prepare now to survive 

We’ve all been reading the news.  It’s all a bit doom and gloom right now. While no one can predict the future, it’s always better to be prepared – especially in business.  So, going forward, the Australian market is expected to be quite volatile and unpredictable. It all seems a bit familiar, doesn’t it? Just …

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Who Are The Best Copywriters in Sydney, Australia?

So, you’re looking for a Sydney copywriter and not sure who to choose? Selecting the right copywriter is an important decision as your content marketing results can really depend on the copywriter who writes it and how much support they provide. If your website has the wrong words or your advertising has the wrong messaging, then …

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What is Message Marketing? How Message Marketing Drives Your Business Success

How does your brand communicate?  What messages do you send out to the people who matter? How do you want to position your business in the minds of customers?  That’s all Message Marketing – the marketing of messages. With the advancement of digital and the growing number of brands in an already crowded space, it’s …

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How To Write The Perfect Elevator Pitch And Win More Sales in 8 Steps

Prefer to listen, rather than read? Here’s the Podcast summary! Can you sell yourself and your business, brand or product in the space of one breath?  How about in a few sentences? Or perhaps during the time it takes to get in and out of an elevator with a colleague?  That’s where the name ‘elevator …

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EOFY Marketing Budget Tips and Marketing Strategies For The New Financial Year

Prefer to listen, rather than read? Here’s the Podcast summary! It’s that time again!  In Australia, the End Of Financial Year hits at the end 30th June. While this means many different things to different businesses, tax agents, financial firms and company departments, EOFY time for Marketers usually brings with it three concerns:  Did I …

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Does your brand’s messaging need refreshing?

Prefer to listen, rather than read? Here’s the Podcast summary! Communicating with your customers is a cornerstone of marketing – and, in fact, business.  If you’re not connecting with them through multiple channels, whether that’s via social media, emails, blogs, videos, eBooks and more, then they’re unaware of you or worse, they’re forgetting you.  But …

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What Does a Copywriter Really Do for You?

Everyone’s heard of a “copywriter” or “wordsmith” or “ghost-writer”.

But what do they actually offer your business?

In this interview by Louise Booth – a personal branding coach from Hudson Digital – our very own Christopher Melotti shed light on the role of a copywriter and the ways they can bring so much additional value to organisations.

How Content Marketing Can Help Move Your Customers Up The Loyalty Ladder

Prefer to listen, rather than read? Here’s the Podcast summary! Businesses are always searching for more customers.  While there are so many different ways to attract and retain them, content marketing is one of the best methods – that’s why we talk about this all the time here at Melotti Media.  The question is: how …

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5 Ways You Can Get More Out Of Your Blogs And Leverage Their Full Content Potential

Blogs are one of the most common and effective forms of content marketing.  Smart businesses today publish informative articles and blogs on their websites to:  Improve SEO rank  Drive more organic traffic  Engage and educate clients  Become a thought leader  Share fresh, key insights  Inspire leads to convert  A well-written blog offers so many benefits …

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