March 2019 | Melotti Media

Month: March 2019

Why Does Copywriting With Benefits Engage Your Audience More Than Features?

One of the lessons I continually repeat in my Copywriting classes is “When it comes to content, write about the benefits first – not features.” And for good reason! It sounds pretty obvious, doesn’t it? Yet, why are so many businesses continuing to do it wrong? It’s one of the fundamental rules all copywriters and content …

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Why Marketing Is Important and The 6 ways to improve

One of the worst things an organisation of any size and purpose can do is to underestimate the compulsory nature of Marketing. ​ Have a good think about your own business- are you guilty of this? Marketing is one of an organisation’s most essential resources, especially in today’s digital and very connected world where people …

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