One of the lessons I continually repeat in my Copywriting classes is “When it comes to content, write about the benefits first – not features.” And for good reason! It sounds pretty obvious, doesn’t it? Yet, why are so many businesses continuing to do it wrong? It’s one of the fundamental rules all copywriters and content […]
Why Does Copywriting With Benefits Engage Your Audience More Than Features? Read More »
We all know how important it is to raise brand awareness. But is this enough, today?For too long, Marketing has assumed that if customers are simply aware of a brand that it means they will eventually make a purchase. While this may be true to come degree, we need to move beyond this limited thinking,
Is Brand Relevancy the new Brand Awareness? Read More »
People immediately associate copywriters with grammar nazis, but that isn’t always the case.Sure, the use of correct spelling and grammar are both important when it comes to the written language, however, do those rules strictly apply when writing marketing copy? Some say yes and others say no; but there actually is a more definite answer
Is language flexible in Copywriting? Read More »
One of the worst things an organisation of any size and purpose can do is to underestimate the compulsory nature of Marketing. Have a good think about your own business- are you guilty of this? Marketing is one of an organisation’s most essential resources, especially in today’s digital and very connected world where people
Why Marketing Is Important and The 6 ways to improve Read More »
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