September 2020 | Melotti Media

How Great Copywriting Helps You Stand Out From Your Competition

Leave a Comment / Business, Copywriting, Marketing

Who are your competitors? How many of them are there? Due to the influx of brands over the last few years, we can assume they come in a range of sizes and shapes – from online businesses with delivery services, to brick–and–mortar shops with established products and big companies with large marketing budgets. So, how do you position your products and services to still earn the attention of people, despite the …

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How Content Marketing Works: A complete guide

5 Signs Your Business’ Website Might Need Rewriting

Leave a Comment / Business, Copywriting, Marketing

Just like a shop front or office space, your website is another entry point for your customers. AND just like any physical location, it should be maintained, updated and polished regularly. Your website makes up the majority of your digital presence. It’s like a virtual shop where people go to browse through your products and services, and learn more about your brand. But most importantly – a website is a …

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What’s involved When hiring a freelance copywriter?

Why your Brand needs Core Messaging Guidelines

Leave a Comment / Marketing, Communications, Content Marketing

In today’s marketing, consistency is key. This certainly applies to the way your brand communicates through its messaging, style and tone of voice. I can’t make it any simpler than that. While you do need to vary up your types of content to keep things fresh and, yes, brands do evolve over time, it’s very …

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7 Pitfalls Of Content Marketing and How To Avoid Them

Leave a Comment / Business, Content Marketing, Copywriting

Content marketing is a popular marketing strategy for all kinds of businesses across different industries today. It’s no surprise – quality content sparks engagement, delivers value and connects well with an audience. However, while many businesses think content marketing is easy, not all brands achieve great results from it. That’s because content marketing is not as simple as it seems. So, to make sure you’re …

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Month: September 2020

How Great Copywriting Helps You Stand Out From Your Competition

How Content Marketing Works: A complete guide

5 Signs Your Business’ Website Might Need Rewriting

What’s involved When hiring a freelance copywriter?

Why your Brand needs Core Messaging Guidelines

7 Pitfalls Of Content Marketing and How To Avoid Them

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