September 2020 | Melotti Media

Month: September 2020

How Great Copywriting Helps You Stand Out From Your Competition

Who are your competitors?  How many of them are there?  Due to the influx of brands over the last few years, we can assume they come in a range of sizes and shapes – from online businesses with delivery services, to brick–and–mortar shops with established products and big companies with large marketing budgets.  So, how do you position your products and services to still earn the attention of people, despite the …

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5 Signs Your Business’ Website Might Need Rewriting

Just like a shop front or office space, your website is another entry point for your customers.  AND just like any physical location, it should be maintained, updated and polished regularly.  Your website makes up the majority of your digital presence. It’s like a virtual shop where people go to browse through your products and services, and learn more about your brand.   But most importantly – a website is a …

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What’s involved When hiring a freelance copywriter?

Do you need words to make a big marketing impact? Every business needs to communicate clearly with their audience to engage them with relevant messages that educate and inspire action. To do this effectively, you may be considering hiring a professional freelance copywriter. But – what’s the process involved? How does hiring a freelance copywriter …

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7 Pitfalls Of Content Marketing  and How To Avoid Them

Content marketing is a popular marketing strategy for all kinds of businesses across different industries today.  It’s no surprise – quality content sparks engagement, delivers value and connects well with an audience.  However, while many businesses think content marketing is easy, not all brands achieve great results from it.    That’s because content marketing is not as simple as it seems.  ​ So, to make sure you’re …

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