Content Marketing is highly mainstream today. But it’s also powerfully effective when done correctly. Why? Because your audience is actively hunting for valuable, entertaining and informative content every hour of every day. Look at what you’re doing right now! Look around at everyone on their phones. Searching for content is ingrained into our lives. So, …
9 Types Of Content You Need For Content Marketing Read More »
People today use search engines like Google, Bing and Safari so often that we can’t imagine the internet without them. They’re doing billions of searches every week across the globe, hunting pages for unique terms, phrases and questions. The search results that come back are where most traffic gets funnelled into (especially on the first page!). What does this mean for businesses, then? It means your brand is sitting amongst fierce competition, …
6 Ways To Make Your Web Pages Search Friendly Using SEO Copywriting Read More »
Do you want your content to go further? Is your content continuing to offer you results? Most of your content should be working hard for you on an ongoing-basis. If not, then it’s time to plan the use of your content better! Having a more robust approach to content marketing offers many advantages and it’s …
How To Prolong The Strength Of Your Content in 7 ways Read More »
Do you pay much attention to how you format your copywriting? Whether you’re writing a website, a blog or marketing collateral, simply throwing words on a page can doom your content from the very start. Your readers want information – but they won’t stay engaged if you make reading the text really hard to do. …
Why Formatting Matters: The Big Barrier for Your Readers Read More »
Your brand is one of your business’ most valuable assets. That’s because it stands as a beacon that your audience can recognise, understand and relate to. But it only gains this value through its own strong identity. A brand identity is much more than just aesthetics like colours, prints and typography – it is how your brand defines itself. Here’s how to build a brand identity using copywriting. …
How To Establish Your Brand Identity With Copywriting Read More »
Something I’ve noticed recently is the number of copywriters out there. This may seem like a good thing for you because there’s a lot of choice. However, it’s quite the opposite. It can be an overwhelming decision working out how to select a copywriter, especially as you just need your project done and done now. …
Competition is fierce today. Business Owners and Managers like you are looking to digital marketing initiatives like social media, influencer advertising, interactive content and even Artificial Intelligence (AI) to connect with your audience. However, you shouldn’t overlook and underestimate one of the oldest yet effective marketing tools that exist – email. With over 3.9 billion daily email users in the world, email marketing (or Electronic Direct Mail – EDM) still offers results, can make a good impression …
Do you want to drive your business forward? Let’s be honest: marketing strategies make the most impact today when it comes to brand growth and public-facing progress. Those inspiring brands we notice and follow? Their success comes from smart, innovative marketing. With an active marketing approach, you can make a big impact using advertising, educate …
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