February 2020 | Melotti Media

Month: February 2020

10 Tips to Survive Clients’ Subjective Opinions

Marketing and Copywriting are subjective fields.  Sure, there’s a strategy behind every execution, and every tactic has a measurable outcome – but in the end, it’s a creative role and with it will forever come praise, subjective opinions and criticism.  How one Marketer, Copywriter and Designer addresses a brief will be very different to how …

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7 Ways to Increase Your Audience’s Engagement with your Content Marketing

Ask yourself:  How would you feel if you’d poured your heart and soul into creating marketing content, only for it to end up stagnant and unnoticed?  What would you do if your audience didn’t respond, despite all the time and effort you’ve taken in coming up with fresh insights to promote your business?  It sucks, quite frankly! It’s not only discouraging – it can be damaging for your brand too. When we …

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Why Refreshing Old Content Is Necessary

They say that nothing lasts forever.     We guess it’s true, because even marketing content has an expiration date (yes, even evergreen topics).  The reality is that your fresh content usually gets the most traffic within the first couple of weeks of publishing. But over time it starts to get outdated, old and irrelevant, which is when Google and other search engines start filtering …

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Why is Copywriting Important For Large Corporate Companies?

“Do I even need a copywriter?” “Is copywriting even useful for my business?”  Well, chances are the answer is yes.  WAIT! Before you think, “of course they’re just saying that…” – here’s why.  If you have a product or service you’re trying to sell, even if you’re already a large company, copywriting is still a must.  It doesn’t matter how long …

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Everything a Small Business Needs To Know About Marketing Strategy

Do you have a small business?   Everyone knows how important it is to plan ahead – and, there’s no difference when it comes to marketing.   Unfortunately, small and medium-sized business owners can often find themselves struggling to just keep up, let alone planning marketing campaigns. So, what usually happens is ad hoc marketing …

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