In a corporate world where it’s easy to look externally for inspiration, learning and even blame, there seems to be a lack of understanding into how valuable it can be to first look at ourselves and the team around us. Have you considered the importance of the relationships you have with both yourself and your …
Self-Reflection In Business and the Effects People have on Each other Read More »
Copywriting is one of the many important parts of an entire suite of Marketing Services that Creative and Digital Agencies offer their clients.While it’s common for an Agency to have Strategy, Campaign and Creative Design in-house, most don’t have a professional copywriter to fulfil their clients’ needs. This is where white labelling comes in to …
Your business needs customers, and they want valuable content. Therefore, your business needs content; it’s as simple as that. But the word ‘content’ is thrown around so much today that it can get lost in translation a little bit. It’s more involved than your business may realise, but it’s also infinitely powerful if done right. …
The 5 Ways To Ace Your Business’ Content Marketing Read More »
Creativity is a precious resource in any context, and it seems like some of the best results often come from a place where things are tough. “Rock bottom became the solid foundation on which I rebuilt my life”- JK Rowling. I am a writer. I love to write… copy, blogs and articles. I believe myself …
As a copywriter, you come into contact with vast amounts of sensitive and confidential information from each client. It’s very important to treat this with the respect and privacy it deserves, or it may be a very short-lived career for you! Let’s delve into the ethics and responsibilities of copywriting and content creation, as a …
Your current customers are absolutely essential to your business. It pays to keep in contact and continue to look after them long after their purchase. To do this, you must be offering them value on an on-going basis which reminds them of your brand and the difference you make in their lives. Why? Because it …
We see copywriting everywhere and every day of our lives. It’s on advertising and products. It’s behind the videos you watch and the PodCasts you listen to. It’s in documents, emails, books, pamphlets, white papers and all kinds of content. Because of this, copywriting can get taken for granted and often underestimated, because there is …
Today’s working world can bring with it a lot of stress and anxiety to compete, achieve and keep up with change. It can affect people in a range of different ways and have a long list of negative symptoms. So, how do we manage the stress in the workplace and rise above it? What is …
Underestimating workplace stress: an unjustifiably growing issue Read More »
Customers are the top priority for a business, as without them, businesses can’t carry on- it’s as simple as that. So, how do we attract them? Every day, your customer is actively searching around online to research your business, your industry and your products to decide if you are what they need. What are they …
What is your customer finding about your business? Read More »
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