September 2021 | Melotti Media

Month: September 2021

Is Corporate Social Responsibility Beneficial For Your Brand?

There’s a philosophical aspect to giving back.   We give because it’s a human need to feel good and we know that it’s the right thing to do. In the same way, businesses give back because they share the same virtue of giving. Today, customers are more socially aware and expect the corporate world to align …

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Is AI Copywriting Disrupting The Content Market?

Artificial Intelligence – it’s everywhere today.  It’s evolving finance and insurance, cybersecurity and marketing, and now it appears to be arriving on copywriting’s doorstep. We all knew this day would come and I’m finding it amusing that people on LinkedIn keep smugly sending me these websites, saying: “Well, now you’re getting hit too.”  But is …

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Is Marketing Ready for a Cookie-less Future?

Google AdWords, re-target marketing and browser cookies are staples in today’s marketing environment. Most, if not the majority of businesses, use some cookie-based advertising to get clicks, attract leads and secure conversions. As businesses, we are familiar with it. As customers, we see it every day. This type of targeting works by using data crumbs …

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