November 2020 | Melotti Media

Month: November 2020

7 Content Marketing tips to success in 2021

​2020 has been full of bumpy roads, unexpected turns and countless obstacles along the way.  It has been a challenging ride. But it has also made the world more innovative, resilient and strategic too.  The same goes for us Marketers – the unprecedented difficulties have made us more flexible and creative in promoting our businesses, …

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What Copywriting Content Offers Your Current Customers and Your Business

As a Copywriter, I find that many businesses focus on producing a lot of fresh content pitched towards lead nurturing and brand awareness to acquire new customer segments.  This is a very powerful and proven strategy, to be sure.  However, there is another side of copywriting and content marketing that seems to be going underutilised: …

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