Do you want to stand out, be known and make a big impact? Wait… you don’t have to answer that – because we ALL know the answer! With all the different marketing practises that businesses are doing today, how can you stand out and be noticed? YES, everyone says they have the answer, but the …
5 Ways Message Marketing Gets You Way Ahead Of Your Competitors Read More »
2020 has been full of bumpy roads, unexpected turns and countless obstacles along the way. It has been a challenging ride. But it has also made the world more innovative, resilient and strategic too. The same goes for us Marketers – the unprecedented difficulties have made us more flexible and creative in promoting our businesses, …
Yep – everyone can write! You’ve probably been doing it all day and you’ve been writing since you were at school. So, why hire a freelance copywriter?! You’ve got this. But then… Why hire a cleaner when you can (probably) clean? Why hire a designer when you can (maybe) design yourself? Why hire an accountant …
7 common situations when to use a freelance copywriter Read More »
As a Copywriter, I find that many businesses focus on producing a lot of fresh content pitched towards lead nurturing and brand awareness to acquire new customer segments. This is a very powerful and proven strategy, to be sure. However, there is another side of copywriting and content marketing that seems to be going underutilised: …
What Copywriting Content Offers Your Current Customers and Your Business Read More »
Brands love to tell stories. Why? Because people love hearing them (if they’re told well, that is). Stories are ingrained in the human psyche because they help deliver a core message in a flow the keeps people engaged throughout every stage. However, while stories are as old as history, the typical story arc has changed …
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