May 2019 | Melotti Media

Month: May 2019

7 ways to recharge your creativity and manage burn out

Creativity. It’s is a coveted but often underappreciated human ability. Everyone wants it because creativity can offer a business a lot of value through fresh new ideas and innovation. Therefore, it needs to be encouraged, nurtured and managed well. Even more importantly, professionals who sell their creative services, such as Copywriters, Marketers, Designers, Builders and …

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What does a copywriter do? The 10 Benefits of Copywriting Services

Communicating with your audience, whoever they are, is the cornerstone of marketing, and in fact, business as a whole. Regardless of the intention, whether it’s to educate, entertain, nurture, sell, convert, and so on, if you can’t piece together the right words, audio and visuals to attract and hold attention, then you’re going to get …

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How to Use Data to Guide Your Decision Making

Data-driven marketing is a phenomenal leap forward for our practise, as it provides true insight into the marketplace and allows us to tailor our strategies to make more effective decisions.    The digital environment has given Marketers the tools to exert more control over our campaigns through the feedback offered by this data. However, it’s all about how …

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What’s More Effective: Face-to-Face or Content Marketing? (and why?)

Two of the most important activities that a business must do regularly are prospecting potential customers and re-engaging current ones. Both keep the pipeline open and ensure a thriving business. So, how do we do this? There are a myriad of methods, but as a Marketing Copywriter and Speaker, a question I get a lot …

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How to survive when business is slow? A business owner’s guide

Right. It’s time to address this reoccurring issue in business. I’ve been through it. You’ve probably been through it. Everyone has been through it. The inevitable slow business period that causes us to panic. However, there seems to be a real lack of content around that not only addresses this inevitable situation, but also provide …

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