Part Ten: Sustaining Value Today, it’s not enough to simply promote and market to a target audience; consumers are starting to demand relationships in different forms prior to, during and after their purchases. The relationships offered by an organisation are another channel of communication to consumers and therefore must also be managed just like all […]
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Part Nine: Communication and Relationships Promotion and advertising is the cornerstone of the marketing plan and marketing department, requiring a strategic plan to work out the best way to leverage marketing efforts to successfully promote a product. The Promotion Mix The promotion mix consists of advertising, personally selling, sales promotion, public relations and direct marketing,
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Part Eight: Distribution Distribution is the fourth element in the marketing mix, dubbed as ‘Place’. Basically, it is everything involved with making the product offering available to the market. An organisation is faced with many options to get the product within reach of the consumer and that can be either through a channel or direct
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