Growth | Melotti Media

Growth

Brand Awareness vs Marketing ROI: Where’s the balance?

Do you often find yourself trying to justify the power of brand awareness and how it translates into measurable sales? We’ve all been there. Every brand needs to make people aware of its existence. That’s because no one buys what they don’t know about and don’t understand. That’s the undeniable importance of brand awareness marketing …

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How Polished And Personalised Branding Can Boost Your Business

Creating a business is easy today, right?   Sell a product or service, then earn the money. How hard can that be? Well, if this is your approach, then don’t get too attached to your business because it’s not going to survive for long!  Sure, your product or service may be great. But eventually, it will …

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Marketing In 2021 (Part 2): 8 Additional Marketing Trends To Keep Up With

Can you believe that 2021 is right around the corner?  Now’s the time to call your team in for a huddle, evaluate your performance and start raking your brain again for new marketing strategies, plans and innovations to grow your business in the new year.  So, how will you use marketing to grow in 2021?  …

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Business Marketing Strategies To Manage The Coronavirus Downtime

The Coronavirus or COVID-19 Pandemic is starting to put a big pause on the world.  As we’ve already seen, everything has started slowing down – people can’t go about their normal activities and routines, events have all been postponed and we’re all being told to isolate ourselves.  Unfortunately, this is leaving businesses at a bit of a loss, as customer interactions are becoming limited, and in some cases, …

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Risk Taking: Are We Not Challenging Ourselves?

Personal growth: it’s something we should all be striving for; leaving our yesterday behind and enjoying a new-you everyday, fearless of the future. But are we challenging ourselves enough each day? Or are we just watching time go by slowly, then suddenly wondering in disbelief where it all went to? Let’s delve into getting this …

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Motivating Yourself And Others: The Fuel Of Action

Are you struggling to find motivation? This quick insight may help. Life needs to be lived. ​As humans, we naturally seek achievements and perform behaviours to fulfil our lives according to what pleases us most, whether that be learning languages, pursuing hobbies, studying knowledge, or hanging with friends. That’s all well and good, but in …

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