With Halloween lurking around the corner, it’s the perfect time to check if you’ve been accidentally scaring off your target audience with your copywriting and content. Quality copy attracts, engages, excites and ultimately sells to get results, however so many businesses might as well have their message painted in blood, hanging in a crypt! Are …
Strategy… we all do it. We all need it. Does anyone ask why? ‘Strategy’ is a buzzword within the business world which has been thrown around in every corporate circle, business function, yearly kick-off conference and staff meeting for absolute years. But does everyone truly understand what it really is and how to maximise its …
If you run a business, one common trend that we all experience is the feeling of struggling to keep up. There are so many tasks that need to be done each day and both you and your team can’t seem to find a way to fit it all in. One activity that seems to get …
The 5 situations where You Need freelance content marketing services Read More »
Websites are an essential part of a successful business’ marketing, regardless of size or industry. In today’s digital environment, your audience expects to be able to find you online and then look through your content to perform a ‘digital interview’. They will make a lot of decisions about your business based on what they discover …
How long does copywriting take? It’s a very common and fair question, but the answer is a little difficult because every project is different. However, what I do know is that it’s very easy to underestimate because it’s a specialised kind of writing. So, how do you know how long it takes to write strong …
Everyone can compete on a tangible level. The real key to business survival lies now in the intangible. Do you appreciate the importance of creativity? Everyone can compete on the tangible level – the real key to survival lies now in the intangible. I attended a function recently, where Todd Sampson presented to a crowd …
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