February 2023 | Melotti Media

February 2023

Why would a business choose a Copywriting Agency over ChatGPT?

Written by the The Melotti Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! AI, automation and large language models…. It’s all the talk today, especially with ChatGPT. However, while ChatGPT can be an incredibly useful tool for company copywriting and content creation, there are several reasons why brands […]

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How to give customers clarity through business consistency in communication

Written by the Melotti Content Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Here’s a question. What makes something memorable and relatable? What makes something recognisable and significant? Clarity. Consistency. Why? Because when you’re clear about something, there is no confusion and when there’s consistency, there is familiarity and

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Is ChatGPT a Tool or a Takeover? Here is Everything You Need to Know About AI-Generated Copywriting

By William Eisenhuth  Prefer to listen, rather than read? Here’s the Podcast summary! With data suggesting that the number of businesses adopting Artificial Intelligence has grown by 270% in the last four years, I am often asked why human copywriters are still in such high demand.   In fact, this question has become even more common with emerging technologies

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