July 2020 | Melotti Media

Month: July 2020

Retarget Marketing: A New Level Of Personalised Content

Have you visited a website and then seen their brand everywhere online? This is a Marketing Practise called Retargeting (or remarketing). It’s a highly-effective way to raise brand awareness with prospective customers and a very cost-effective approach of getting people to return to learn more about you and hopefully make contact. Retarget marketing is definitely …

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8 Things You Shouldn’t Do When Creating Marketing Messages

  A common challenge all businesses face is crafting the perfect marketing messages.    This is because it seems easy but can be deceptively difficult. You need to explain how you provide a relevant and valuable solution to a customer’s problem without boring or confusing them, while aligning with your overall marketing strategy and brand positioning.  Hard, …

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What Is Voice Search Copywriting?

Using search engines has become a staple of our time.  Everyone relies on the likes of Google, Bing, Safari, Amazon, eBay to be updated with the latest news, find answers to questions and obtain solutions to their problems.  But search engines have started to evolve passed just typed queries and into voice search. How does your business adapt to this? Voice search optimised content. …

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