March 2020 | Melotti Media

Month: March 2020

7 Tips for Writing Effective Landing Page Copy

Landing pages are a big part of your Marketing.  Why? Because, if done well, they convert your visitors into leads and paying customers.  Of course, for that to happen, the copywriting on your landing page must first appeal and resonate with your audience to take them on a journey from stranger to buyer.  Here are some useful tips in writing effective landing page copy to help you.  Prefer to listen, …

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Business Marketing Strategies To Manage The Coronavirus Downtime

The Coronavirus or COVID-19 Pandemic is starting to put a big pause on the world.  As we’ve already seen, everything has started slowing down – people can’t go about their normal activities and routines, events have all been postponed and we’re all being told to isolate ourselves.  Unfortunately, this is leaving businesses at a bit of a loss, as customer interactions are becoming limited, and in some cases, …

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3 Tips To Maximise Your Business’ Success On Social Media

Today, social media is an integral part of marketing and business communications. It’s a communication tool just like every other channel and requires A LOT of your attention if you want to be successful. ​Social Media platforms such as LinkedIn, Twitter, Instagram and Facebook (amongst many others) are powerful ways of conducting business. Yet surprisingly, …

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COVID-19 Isolation: Why Content is More Important Than Ever Right Now!

Right now – everyone is at home.  Sure, it’s a terrible situation happening globally right now. But, your customers are at home, and they’ve got more time and fewer distractions than ever before.  This means they’re hunting for content. Valuable content.  Is your brand taking this opportunity to be part of this? Prefer to listen, rather than read? Here’s the …

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How to Create An Effective B2B Content Marketing Strategy

Marketing isn’t always an exact science, which can make crafting an effective content marketing strategy difficult to get right. With all the pressure around meeting creative demands, covering budget constraints and handling all of the channels involved, you must also take into consideration your target audience who have subjective perceptions, high standards and different needs.  It’s even more challenging if you’re in the B2B sector.  …

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5 Ways To Communicate Effectively During The Coronavirus (COVID-19) Outbreak

By now, we’ve all heard of this horrible coronavirus or COVID-19. It’s spreading around the world and people are starting to panic – which is affecting all of our businesses. In this troubled time, communication is so incredibly important. Effective communication is a way to keep our teams calm, educate our clients, inform the wider …

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How To Build Your Brand With Storytelling Content

What makes novels more interesting, while lectures are generally boring?  Why is a blog post different from an information page, even if they talk about the same topic? How do some brands captivate more audience than the others?  The answer lies in a good story.   Storytelling conveys messages in interesting and humanistic ways. It’s more than just providing facts – it creates value by connecting deeply with the audience’s emotions …

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5 Tips for Writing Effective Advertising Copy

The world of advertising is a noisy and fierce battlefield of the brands, with its very dynamic, competitive and ever-changing environment. Hundreds of jingles, slogans, billboards, commercials, features and online ads are produced every day to capture the attention of audiences across the world. On top of that, the modern customers today are demanding authentic …

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