So, you’re working with a copywriter on your next piece of content? It’s a great idea. Content marketing has been proven to be an excellent way to attract new customers and nurture current ones because it offers them value on their terms. It makes your brand relevant to them when they need and are open …
We’re all human. We all make mistakes. (there’s probably an error in this very post!) However, it’s not excusable as it can cause some serious problems. In my copywriting classes, I explain how important it is to proofread everything you write, because a spelling, fact or grammar error has more of an impact on your audience …
The Double Impact Of A Spelling or Grammatical Error Read More »
Whether it’s devices, pharmaceutical drugs or services, the medical industry is heavily reliant on the ability to communicate and educate your patients, care providers, families and the community in general. However, medical companies often struggle with effectively balancing the scientific lingo and business talk with customer information, and these audiences require very different messages. …
If you’re a modern business looking to reach and engage your audience, and have them actually care, then you’re probably familiar with inbound marketing. Inbound marketing is a far more effective approach today than other forms of direct advertising because it builds stronger relationships between you and your precious customers by offering informative and relevant …
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