September 2018 | Melotti Media

Month: September 2018

Why the Medical Industry needs Copywriting

Whether it’s devices, pharmaceutical drugs or services, the medical industry is heavily reliant on the ability to communicate and educate your patients, care providers, families and the community in general. However, medical companies often struggle with effectively balancing the scientific lingo and business talk with customer information, and these audiences require very different messages. ​ …

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Why Inbound Marketing Needs Copywriting

If you’re a modern business looking to reach and engage your audience, and have them actually care, then you’re probably familiar with inbound marketing. Inbound marketing is a far more effective approach today than other forms of direct advertising because it builds stronger relationships between you and your precious customers by offering informative and relevant …

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