Can you believe that 2021 is right around the corner? Now’s the time to call your team in for a huddle, evaluate your performance and start raking your brain again for new marketing strategies, plans and innovations to grow your business in the new year. So, how will you use marketing to grow in 2021? …
Marketing In 2021 (Part 2): 8 Additional Marketing Trends To Keep Up With Read More »
2020… well… yes… let’s just say it was an experience. From natural calamities to political unrest and a global pandemic – there’s no denying that businesses have experienced an unprecedented shakeup and are now trying to keep up with the evolving demands of customers, the “new normal” restrictions and increasing competition online. Digital marketing, however, has shone through. It’s how we’ve all been able to still communicate with our audiences, keep our services relevant and carry on. This upcoming …
Marketing in 2021: 10 Marketing trends to keep up with Read More »
Quality Copywriting and Content Marketing – the two essential tools in business today. Most brands understand the role they play in engaging with their audiences on a far deeper level. They also generally understand the impact this has on achieving their goals. However, the problem is the common knee-jerk resistance internally, which I like to call the Frequently …
Answers for the 5 FROs Of Copywriting and Content Marketing Read More »
Is your brand just online? Or REALLY online? Businesses of all types, sizes and industries share one common thing today: we all have audiences whose eyes are glued to screens and rely on the internet for solutions. Since these potential customers can stumble across websites, social media pages, ads and other digital content at literally any time, you need to be there. Not just there, but providing an engaging experience that …
5 Roles Copywriting Plays In Building Your Online Presence Read More »
Writing a blog is not a new practise, but it has evolved quite a bit over the digital era. What started off as an online diary has now become an active way people and businesses are using to communicate with their audiences. Different blogs see different levels of success, and as a Blog Copywriter and Content Marketer, …
Every organisation must reach their target audience, whoever they may be. So, how do successful businesses do this? Through high-quality copywriting which captivates, informs and drives behaviour, of course! Copywriting is a very powerful Marketing tool that businesses use to offer people value, earn trust and nurture profitable relationships. …
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