November 2019 | Melotti Media

Month: November 2019

The 12-Step Checklist for Excellent Copywriting

Customers are the people who give your business life.    Through their attention, engagement and actions, they convert into sales and revenue which drive business growth.  It’s important, then, to communicate well and establish a strong connection with your target audience.   Copywriting is a powerful Marketing tool that can help you with this.    Through quality copywriting, you’ll be able to convey a powerful message that will connect you to your target customers and achieve …

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Why Is UX Copywriting Essential For Your Business?

How your customers feel is so important today.  If you want your business to be successful, then you must provide them with a positive user experience (UX) each and every time they interact with you.  That’s not just in-person or on the phone!  It’s also how user-friendly your website is to navigate and how enjoyable it is to engage with your marketing materials.  This is where UX Copywriting can help you offer customers and leads a great experience that …

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Why copywriting is NOT just writing: the 8 common copywriting myths

There’s a common misconception today about what copywriting is. Or more specifically, how it differs from simply writing well in proper English. Sure – a copywriter must use the written form of a language correctly, with the right grammar and spelling. But copywriting is so much more than just writing well. In fact, if you’re …

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Why Your Business Should Use Content Marketing Today

Is your business still relying on traditional marketing to force your customers to pay attention? Those disruptive adverts which pop up everywhere and people can’t wait to hit “skip” to avoid.  What kinds of Return On Investment do these promotional activities offer you? And do they come with a hidden price of frustrating people? Are you getting ignored?  It may be time to add content marketing into your list of …

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Is Your Business Ready For 2020? The new decade is coming fast!

How has your business performed over the last 12 months?  Did you generate enough leads? Were you able to reach your target audience? Was there an increase in engagement and sales?  No matter the case, it is important to up your game this 2020.   To achieve this, one thing you can do is create better content …

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SEO Is Evolving: here Are The 3 Steps You Need to Keep Up

Search Engine Optimisation (SEO) has been such a significant part of marketing and content strategy over the last few years, and understandably so. ​We need our website pages and content to show up in front of our audience as frequently as they are searching for it, to build brand awareness and get those precious leads …

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