August 2021 | Melotti Media

Month: August 2021

Brand Awareness vs Marketing ROI: Where’s the balance?

Do you often find yourself trying to justify the power of brand awareness and how it translates into measurable sales? We’ve all been there. Every brand needs to make people aware of its existence. That’s because no one buys what they don’t know about and don’t understand. That’s the undeniable importance of brand awareness marketing …

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How To Use Conversion Copywriting In Your Business To Get Great Results

What’s the hardest part about marketing your business? Is it holding your audience’s attention when they read your content? Perhaps, it’s convincing them to take action and subscribe to your newsletter, book an initial consultation or buy your product? If these common challenges are stopping your business from hitting your targets, then conversion copywriting is …

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