January 2020 | Melotti Media

Month: January 2020

5 ASPECTS OF SEO YOU NEED TO KNOW

Today, everything is just one internet search away.  Looking for the perfect place to dine? Search the internet. Want to know the right beauty product to use? Search the internet. Finding reasons to understand why SEO is important? Search the internet.  Most people today rely on the web to look for solutions. This is why businesses like yours invest in Search Engine Optimisation (SEO).  Why?  Because while it seems complicated, SEO is worth learning …

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How The 4 Rules Of Copywriting Can Help You Present Better

Presenting in front of an audience is an essential skill today in business. At some point, you’ll find yourself on camera or behind a podium, speaking to people – and it’s important to do it well if you want to succeed. Public presentations are how we communicate our ideas, engage our audiences and inspire people …

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Why Copywriting Is So Much More Than Words On A Page

Copywriting is just words, right?  Nope! You can’t define copywriting as a task that only involves re-arranging words to make sense of a certain topic.  Why not?   Because copywriting is more than typing letters on a screen or writing sentences on paper. Just like graphic design isn’t simply colouring in and videography isn’t just shooting footage on your phone – professional copywriting goes beyond producing ‘word-filler’ within your marketing.   By creating …

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How a Copywriter Helps Unlock HubSpot’s True Potential

HubSpot is a powerful and innovative piece of marketing software. That’s why you chose it, after all! As you know, it helps businesses acquire, nurture and retain customers through its inbound methodology, content marketing strategies, Flywheel approach and website solutions – all by optimising your marketing practises. There’s a catch to this, however. HubSpot doesn’t …

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Why 2020 Is The Year For Better Content Marketing (or else!)

It’s the beginning of a new decade and it should come as no surprise that there are a lot of changes we must take notice of if we want to remain successful.  With the evolving demands (and expectations) of both B2B and B2C customers, and the constant growth of technology, there are so many things your business needs to pay attention to in order to keep up.  On top of all that, your …

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