Month: June 2018

From The Real Estate Hot Topics Magazine – Issue 24, Winter 2018 With CHRIS MELOTTI – MELOTTI MEDIA COPYWRITING Are you using your smartphone to market yourself to your audience? Chris Melotti, an award-winning and industry recognised copywriter and marketing consultant from Melotti Media, believes the digital space makes marketing in the real estate sector …

Creating Genuine Connections Through Social Media in Real Estate Read More »

We all have to work which means that we all have bosses in the workplace.  Hopefully, you have someone who you can look up to and learn from- because if that’s the case, your boss is a fantastic mentor and you have a great opportunity to grow in your career. However, this isn’t always the …

Dealing With The Difficult Boss At Work Read More »

How much copy does my website need? What word count should my content include? Which eBook length will attract the most readers? As a copywriter, I get asked questions relating to copy length every day. What works best?   Our audience’s attention spans are becoming shorter and more selective, and yet businesses are not adapting to …

Long or Short Copy – How Much Do You Need? Read More »

Content Marketing and Copywriting are two highly effective tools used to offer value to your audience and improve your business’ engagement with your customers, all of which improves ROI. However, most content defaults to the “what” or the “how”, when it really should be about the “why”. Here’s what you need to know about how …

Why your Copy and Content needs the “Why” Read More »