February 2019 | Melotti Media

Month: February 2019

The Problem With Offering Creative Services For Free

Most creative service providers, from copywriters to designers, at one point or another during their career, will be asked to create or perform something for free. That, or at a rate so low that it may as well be free.  Freelance copywriters are commonly faced with this scenario. The reasons can vary from ‘free exposure’ …

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What is copywriting in digital marketing?

Digital marketing is very commonplace today.  It’s everywhere around us, from websites to socials, video to podcasts, SEO and much (MUCH) more. It has been for years. However, ‘commonplace’ doesn’t mean that it’s stagnant. Far from it! With the growing advancements in Artificial Intelligence, Bots, Automation, Virtual Realty, Augmented Reality, and so on, digital marketing …

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Copywriting: The power behind video and audio marketing

Video and audio marketing have been around for a while, but it’s only recently starting to peak in popularity, especially given your audience’s insatiable desire for informative, engaging and entertaining content across all different media. This means that you need to take the omnichannel marketing approach and produce an effective mix of written, video and …

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How copywriting helps you tap into the voice search revolution

Voice search is the next (and some say final) frontier for marketing – so what is your business doing to prepare to meet your customers there? Everyone has a mobile phone constantly in their hands today, and that means they’re also are carrying around personal digital assistants like Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa and …

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