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What Does a Copywriter Really Do for You?

Everyone’s heard of a “copywriter” or “wordsmith” or “ghost-writer”.

But what do they actually offer your business?

In this interview by Louise Booth – a personal branding coach from Hudson Digital – our very own Christopher Melotti shed light on the role of a copywriter and the ways they can bring so much additional value to organisations.

The Do’s and Don’ts of Christmas Content Marketing

It’s that time of year again.  The weather’s getting warmer, the shops are getting busier, families are coming together and Michael Bublé is playing on repeat.  That can only mean one thing… it’s Christmas time!  While we’re all looking to reconnect with loved ones and decorate our homes with Christmas trees that will probably stay …

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Content Is An Upside-Down Triangle: The Importance Of Good Flow In Your Copywriting

Let’s talk about your writing process. When you create content, how do you begin? Do you consciously decide what flow to follow? Do you just let your thoughts freely turn into words?  However you write, you must always consider your audience. The approach you take must be specifically catered to address their needs, pain points …

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Guiding Your Customer’s Journey: How To Create Content For Awareness, Consideration, Conversion and Delight Stages

Your customers don’t just buy from you. You have to earn that sale. Dah, right? Of course!  But what does “earning” the sale actually involve? Well, people progress through a customer journey, where they go from a stranger of your brand to (hopefully) an advocate. In today’s digital age, both B2B clients and B2C customers …

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9 Hard-Earned Lessons We’ve Learned From COVID-19 That We Should Never Forget

The last couple of years will go down in history – and we all know why.  The global pandemic has changed so many things in so many ways, leading to what could arguably be considered a whole new era for businesses and lifestyles alike. Sadly, so many have struggled during this time, but whilst it …

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Is Corporate Social Responsibility Beneficial For Your Brand?

There’s a philosophical aspect to giving back.   We give because it’s a human need to feel good and we know that it’s the right thing to do. In the same way, businesses give back because they share the same virtue of giving. Today, customers are more socially aware and expect the corporate world to align …

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Is AI Copywriting Disrupting The Content Market?

Artificial Intelligence – it’s everywhere today.  It’s evolving finance and insurance, cybersecurity and marketing, and now it appears to be arriving on copywriting’s doorstep. We all knew this day would come and I’m finding it amusing that people on LinkedIn keep smugly sending me these websites, saying: “Well, now you’re getting hit too.”  But is …

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Is Marketing Ready for a Cookie-less Future?

Google AdWords, re-target marketing and browser cookies are staples in today’s marketing environment. Most, if not the majority of businesses, use some cookie-based advertising to get clicks, attract leads and secure conversions. As businesses, we are familiar with it. As customers, we see it every day. This type of targeting works by using data crumbs …

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Brand Awareness vs Marketing ROI: Where’s the balance?

Do you often find yourself trying to justify the power of brand awareness and how it translates into measurable sales? We’ve all been there. Every brand needs to make people aware of its existence. That’s because no one buys what they don’t know about and don’t understand. That’s the undeniable importance of brand awareness marketing …

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How To Use Conversion Copywriting In Your Business To Get Great Results

What’s the hardest part about marketing your business? Is it holding your audience’s attention when they read your content? Perhaps, it’s convincing them to take action and subscribe to your newsletter, book an initial consultation or buy your product? If these common challenges are stopping your business from hitting your targets, then conversion copywriting is …

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