Content Marketing | Melotti Media

Content Marketing

Does your brand’s messaging need refreshing?

Communicating with your customers is a cornerstone of marketing – and, in fact, business.  If you’re not connecting with them through multiple channels, whether that’s via social media, emails, blogs, videos, eBooks and more, then they’re unaware of you or worse, they’re forgetting you.  But it’s not just about communicating AT them. That’s just noise. …

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How Content Marketing Can Help Move Your Customers Up The Loyalty Ladder

Prefer to listen, rather than read? Here’s the Podcast summary! Businesses are always searching for more customers.  While there are so many different ways to attract and retain them, content marketing is one of the best methods – that’s why we talk about this all the time here at Melotti Media.  The question is: how …

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5 Ways You Can Get More Out Of Your Blogs And Leverage Their Full Content Potential

Blogs are one of the most common and effective forms of content marketing.  Smart businesses today publish informative articles and blogs on their websites to:  Improve SEO rank  Drive more organic traffic  Engage and educate clients  Become a thought leader  Share fresh, key insights  Inspire leads to convert  A well-written blog offers so many benefits …

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The Do’s and Don’ts of Christmas Content Marketing

It’s that time of year again.  The weather’s getting warmer, the shops are getting busier, families are coming together and Michael Bublé is playing on repeat.  That can only mean one thing… it’s Christmas time!  While we’re all looking to reconnect with loved ones and decorate our homes with Christmas trees that will probably stay …

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Content Is An Upside-Down Triangle: The Importance Of Good Flow In Your Copywriting

Let’s talk about your writing process. When you create content, how do you begin? Do you consciously decide what flow to follow? Do you just let your thoughts freely turn into words?  However you write, you must always consider your audience. The approach you take must be specifically catered to address their needs, pain points …

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5 Reasons Why Your Brand Needs a Podcast

Today, businesses are producing all kinds of branded content.   In fact, the most successful brands employ omnichannel marketing – like producing visual content for people who prefer watching while posting written content for those who love to read.  But what about multitasking people on the move?  One of the most overlooked and yet biggest marketing …

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9 Hard-Earned Lessons We’ve Learned From COVID-19 That We Should Never Forget

The last couple of years will go down in history – and we all know why.  The global pandemic has changed so many things in so many ways, leading to what could arguably be considered a whole new era for businesses and lifestyles alike. Sadly, so many have struggled during this time, but whilst it …

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Is AI Copywriting Disrupting The Content Market?

Artificial Intelligence – it’s everywhere today.  It’s evolving finance and insurance, cybersecurity and marketing, and now it appears to be arriving on copywriting’s doorstep. We all knew this day would come and I’m finding it amusing that people on LinkedIn keep smugly sending me these websites, saying: “Well, now you’re getting hit too.”  But is …

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