That’s the experience like working with a copywriter? It’s a common question that business professionals ask when they decide they need help with their content writing, but just don’t have the time or the expertise to do it themselves. “I want to appoint a copywriter, but I have no idea what do expect.” Most people …
Does Marketing really know thy customer? One of the greatest challenges for Marketers is the study of the complicated Human Being. Whilst we spend so much time, effort and resources into investigating customer behaviour through scientific studies, trials and extensive market research, we continue to find that the human consumer is not as simple as …
How To Know Your Customer: 11 Insights into Behaviour You Need To Know Read More »
Content Marketing. It’s been a popular marketing technique for a few years now and it definitely has a lot of impact on your customers because of the real value it offers them. However, while the demand for content continues to rise, many businesses are not focusing their efforts on it, which has many of them …
Personal growth: it’s something we should all be striving for; leaving our yesterday behind and enjoying a new-you everyday, fearless of the future. But are we challenging ourselves enough each day? Or are we just watching time go by slowly, then suddenly wondering in disbelief where it all went to? Let’s delve into getting this …
Your business’s content needs seem to be forever growing and yet your time seems to always be shrinking. The problem is, you just can’t compromise on producing content as your customer is out there looking for information every day. You have to be present if you want to get their attention and raise brand awareness. …
How to hire a copywriter – the 7 steps your business should take Read More »
Have you seen all of your customers out there, hunting for content? They’re out there and their demand is growing every year, which means your business needs to produce content to meet their needs and become a relevant part of the world. So, your business decides to hire a professional copywriter to help you as …
Why You Should Hire a Copywriter Who Knows Content Strategy Read More »
Last year was a big year, wasn’t it? How did your business go? Well, now that 2019 is here: Do you have your Content Strategy sorted? Is your current copy up to scratch? Quality content means better search visibility, stronger customer service and improved brand awareness. It’s 2019! No more excuses. Here’s why you need …
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