Ho ho ho! Christmas is an awesome time of the year – but it comes around REALLY fast. You’ve probably noticed that your customers are all in the festive spirit already. But has their favourite brand (i.e.: you) done the same? Whether you’re writing simple cards or launching a full Christmas-themed marketing campaign, you need […]
How To Get Into The Christmas Copywriting Spirit Read More »
Let’s talk about your writing process. When you create content, how do you begin? Do you consciously decide what flow to follow? Do you just let your thoughts freely turn into words? However you write, you must always consider your audience. The approach you take must be specifically catered to address their needs, pain
Content Is An Upside-Down Triangle: The Importance Of Good Flow In Your Copywriting Read More »
Your customers don’t just buy from you. You have to earn that sale. Dah, right? Of course! But what does “earning” the sale actually involve? Well, people progress through a customer journey, where they go from a stranger of your brand to (hopefully) an advocate. In today’s digital age, both B2B clients and B2C customers
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At Melotti Content Media, we acknowledge the Traditional Custodians of the Australian land on which we gather, meet and work today, and pay our respects to their Elders past and present. We also extend that respect to Aboriginal and Torres Strait Islander peoples here today.
