November 2021 | Melotti Media

Month: November 2021

Content Is An Upside-Down Triangle: The Importance Of Good Flow In Your Copywriting

Let’s talk about your writing process. When you create content, how do you begin? Do you consciously decide what flow to follow? Do you just let your thoughts freely turn into words?  However you write, you must always consider your audience. The approach you take must be specifically catered to address their needs, pain points …

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Guiding Your Customer’s Journey: How To Create Content For Awareness, Consideration, Conversion and Delight Stages

Your customers don’t just buy from you. You have to earn that sale. Dah, right? Of course!  But what does “earning” the sale actually involve? Well, people progress through a customer journey, where they go from a stranger of your brand to (hopefully) an advocate. In today’s digital age, both B2B clients and B2C customers …

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