Marketing Strategy Development | Melotti Media

Marketing Strategy Development

A competitive market requires an equally competitive strategy. Any smart business understands how crucial a well-considered marketing strategy is in distinguishing your brand and connecting with customers.

With Market Strategy Development, our team collaborates with you to establish your business’ unique identity, mission, vision and purpose to uncover your value and communicate it with customers.

Give your brand a distinctive edge with a clear strategy, company direction, competitor analysis and brand messaging that guides your entire marketing, powered by award-winning Sydney Marketing Strategists.

Can we ask you a few questions?

Are you struggling to set your brand apart from your competitors?

Do you want to highlight your unique attributes but not sure how?

Do you want to educate your customers about your brand's value?

Are you looking for guidance when it comes to your marketing strategy?

At Melotti Media, we solve all 4 of these for you.

We make it super simple too.   

Think of us as your local Marketing Strategists virtually next door.        

Let’s set the scene here – read on. 

Differentiating your brand is integral to your company’s success – especially in today’s competitive market.

To ensure your customers perceive the true worth of your brand and make it worthy of their time and money, you need a marketing strategy.

Today, customers are surrounded by brands that offer a wide range of options. 

So, for them to choose you, you must showcase your unique features and clearly define the relevant value to give your customers the assurance they need to make a decision.

As marketing strategists and brand communication copywriters, we help you become the top-of-mind brand and go-to solution provider that your customers trust.

We help you map out a marketing strategy to promote your brand’s intended image and make it distinct from your competitors.​

As your Marketing Strategists, we work closely with your team to develop your brand’s distinct positioning.

You can trust that our team of experts at Melotti Media do more than write compelling messaging.

We offer your brand in-depth consultation and work alongside you to develop a marketing strategy to engage and inspire your customers to choose your brand. 

What Chris Says

"Any smart business understands the importance of having a marketing strategy.

Your marketing strategy involves looking at your industry, your customers, competitors and yourself so that you know how to play in your space.

Without a marketing strategy, you’re going to struggle. That’s where I can help you."

Market Strategy Development Services

Market Strategy Development allows you to distinguish your brand from your competitors and influence perception by effectively establishing your competitive advantage.

At Melotti Media, we take the time to understand your business and your industry. Then, we will help you clearly identify your vision, mission and purpose and use this to provide you with the right advice and marketing strategy.

What is Market Strategy Development?

Market Strategy Development enables you to first understand and then stand out in your market to attract more customers.

It’s hard to build a marketing plan if you don’t have a defined marketing strategy first. 

An effective marketing strategy delves into the current competitive landscape, the industry, trends, market characteristics and typical customer types.

With Market Strategy Development, you’ll better understand your business’s unique identity, mission, archetype and purpose. From these insights, you’ll uncover your business’ value and be able to communicate this to your customers.

Market Strategy Development helps you establish your brand image and identity by clearly defining the goals and objectives of your business.

When it comes to building a strong brand, you have to think about what your business represents, how you’re going to be seen by customers and what will make you different from other businesses offering similar services or products. 

That’s why it is important to be strategic about your marketing and make sure your brand appeals to the right audience.

The experienced team at Melotti Media uses both creativity and passion to understand your unique industry and guide you toward an effective marketing strategy.

Why does your business need to develop a Marketing Strategy?

How do you stand out from the millions of similar businesses locally and around the globe?

With a strong brand that speaks volumes!

Customers love a strong brand – especially if it connects with them on an emotional or rational level.

Strategic marketing can help your business stand out by communicating your brand’s values through everything you do – clearly and consistently. A strong marketing strategy underpins all marketing plans and gives direction to your business’s mission and vision.

What does a Market Strategy Development involve?

Here’s what you can expect. 

Marketing Strategy Session

We gather for the very first time to discuss the current competitive landscape, the industry, trends, market characteristics and typical customer types.

Document the Main Insights

To get the most insight from that initial session, we will record it, transcribe it and pull out the main ideas around business positioning, competitor stance and customer profiles.

Determine Vision, Mission, Archetype and Purpose

We will discuss the current enterprise attributes of your brand and where it needs to go to achieve the next 12-month and 10-year milestones.

Business Objectives and Goals

Define the targets. What are we trying to achieve?

SWOTAR Situation Analysis

The goal is to map out your current situation, including strengths and weaknesses, opportunities and threats, aspirations and intended results.

Determine Audience, Target Customers and Personas

From here, we outline the main audience, ideal target customer segments and client personas to set a focus for your entire marketing program.

Customer Analysis

At this point, we assess your current customers and their main traits. This will allow your business to find a unique space away from the competition.

Competitor Analysis

This involves gathering and evaluating information about the attributes of key competitors to identify the competitive environment and gain insights into the strategies, tactics and market positioning of key rivals.

Positioning and Value Proposition

Considering all the above, we determine a direction for positioning your business in terms of customers and against competitors. This involves determining the essential elements that set your brand apart from competitors while meeting the needs of the target audience.

What are the benefits of Market Strategy Development?

Identify new opportunities

Market Strategy Development can help you identify new market opportunities, customer needs and untapped niches. This can even lead to the development of new products, services and even business approaches.


Market Strategy Development can uncover suggestions or propose ideas that help your organisation improve its processes and systems, resulting in potentially increased efficiencies and productivity levels.

an adaptive culture

A clear Market Strategy can spur your team to adopt a real enthusiasm for fresh ideas and out-of-the-box thinking. This can help foster a more creative and forward-thinking work environment, leading to increased employee engagement.

Access to
fresh thinking

Market Strategy Development can bring a wealth of enteral experience and practical knowledge to your business, providing access to creative expertise that may not be available internally or need someone external to break the stalemate.


Innovation can be slow if it’s just organic. However, Market Strategy Development can encourage your business to think in new ways, helping you to differentiate and stay ahead of your competition.


The Market Strategy Development process can provide objective recommendations to your business to open up your mind and help you make decisions that you may not have otherwise.

How does a marketing strategist help you with Market Strategy Development?

A Marketing Strategist can help your business with everything from writing a brand plan to producing branded content to core messaging and much more.

Professional marketing strategists can translate your company values into powerful words and present your new products/services in the best light to your clients.

Market Positioning Strategists take the time to work alongside your team to completely understand your brand and turn your ideas into strategies that will draw more customers in. With years of industry experience, we allow you to shine a spotlight on the work that you do through effective brand messaging.

If you want to establish an unforgettable brand, an experienced marketing strategist is who you need.

How do we help your business?

To engage your customer and achieve ongoing business success today, you need a quality marketing strategy and expert marketing guidance.

How can Melotti Media help you?

To connect with your employees and achieve ongoing business success today, you need a quality marketing strategy that captures your customers. However, we understand that this is easier said than done.

You’re time poor and spread thin, and market strategy may not be your expertise. So, focus on what really matters, while we take care of all of your market planning, analysis and strategy.

For more information or to speak to our expert strategist Chris, contact Melotti Media today:

Ok, you're interested. What happens next?

Fantastic! You’re making a great decision. So, here’s how we can work together

We undertake a strategy session to understand your objectives.

You love it, and we begin strategising.

We develop an effective market strategy.

You implement and achieve fantastic results!

Let's connect your audience with quality marketing strategy

Hear From A Client

"We found the marketing strategy, guidance and advice incredibly valuable."

"Chris and the team at Melotti Media collaborated with us to develop and refine our message, allowing us to effectively communicate with multiple audiences. It wasn't just the copywriting services but also the marketing strategy, guidance and advice that we found incredibly valuable during an important transformation of our business. We're grateful to have Chris by our side. "

Nathan Simpson - Real Flow Finance

How we've helped our clients

Why choose Melotti Media?

We are Expert Market Strategists

At Melotti Media, we believe we are different... because we are different.

Because when your business succeeds, so does ours – and that’s a really nice thought! 

Christopher Melotti is a Sydney Marketing Strategist, who can work locally or remotely to meet your content needs and support your business’ success.

Not ready to decide, yet?

Achieve the results your business deserves with with marketing strategy services by Melotti Media.

What's it like working with Melotti Content Media?

We believe we are different. Because we are!

Let's Chat. We'd love to!

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