Copywriting Case Study: O’Brien® | Melotti Media

Copywriting Case Study: O’Brien®

The Situation

O’Brien® is a well-known Australian company with over 95 years of experience in vehicle glass repair, home glass replacement, electrical services and plumbing services.  


O’Brien® wanted to take their marketing strategy to the next level and reach a broader audience through well-written content and digital articles. 

Vivian Oppl – O’Brien Glass Industries

“Chris is amazing! He has never let me down. He’s helped me with things like content marketing, and EDM campaigns and he’s always available to chat through any marketing situation you have. He genuinely cares about you and the work he produces for you. He’s quick and responsive to your requests and never misses a deadline. I truly feel like I’m his only client as he always has time for me and nothing is ever an issue. He’s an asset that I have held onto from job to job as people like Chris are few and far between. Highly recommend!”

The Objective 

O’Brien reached out to Melotti Media to help them produce blog content that featured their products, services and the value they provide as a leading glass, electrical and plumbing company in Australia.  

They also wanted articles to attract the best talent by showcasing how the business looks after their employees by highlighting the many benefits of working at O’Brien alongside their outstanding team of experts. 

Through diverse, value-adding marketing content, O’Brien’s goal was to increase website traffic to drive more engagement and conversions for their business. 

Our Solution 

To effectively execute O’Brien’s content marketing strategy, our team at Melotti Media brainstormed content subjects and then wrote monthly engaging article content that showcased O’Brien’s strengths.  

We also took the time to understand their company’s mission and vision to produce articles and copywriting to drive more people to the O’Brien website – the place where their audiences convert into leads and leads into sales for their business. 

At Melotti Media, we also ensured that every piece of marketing content we wrote was of the highest quality and embodied O’Brien’s objective – that is, to continue to be one of Australia’s most trusted brands and be the best place to build a career. 

Some of the content Melotti Media produced for O’Brien include: 

  • Digital advert copy
  • Articles and blogs
  • Radio advertising scripts
  • TV ad scripts
  • Website copywriting 

Since working with Melotti Media, O’Brien’s website traffic has skyrocketed and they’ve seen a significant increase in enquiries.

The Outcome  

With clear copywriting content, Melotti Media was able to earn O’Brien the exposure they deserved.  

After each marketing content piece was uploaded onto their website, O’Brien witnessed outstanding results within just a few days. Since working with Melotti Media, their website traffic has skyrocketed and they’ve seen a significant increase in enquiries. 

Melotti Media’s copywriting services have empowered O’Brien to solidify their digital campaigns, connect with more trades professionals, increase their sales generation results and make a strong impression to boost brand awareness in the market. 

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