Copywriting Case Study: NEXA | Melotti Media

Copywriting Case Study: NEXA

Situation

NEXA is an Australian company that delivers innovative solutions to streamline the customer journey. Their primary goal is to provide patient flow software solutions to healthcare facilities, government organisations and educational institutions to improve customer flow and service productivity.

Challenge

NEXA was struggling to take full advantage of both a clear marketing strategy and content marketing plan. They approached Melotti Media to develop a 24-month content marketing roadmap which included several executions – from online blogs, website copy, brochures and press releases to video scripts and more.

The goal was to re-establish NEXA as a highly respected brand across all of their marketing initiatives through stronger messaging and alignment across their departments.

Action

The Melotti Media team put together a strategic marketing and content plan that outlined the purpose behind their content marketing, how they would use it and what executions will be required to get the results NEXA was looking for. 

Not only did Melotti Media map out a content marketing roadmap that included several executions like videos, websites, newsletters and more – the Melotti Media team was also actively involved in creating and writing every piece of content on behalf of NEXA.

Outcome

NEXA is overjoyed with both the direction they are now taking and the content quality they’ve been provided by Melotti Media.

Most importantly, they’ve also achieved great results as a direct result of Melotti Media’s support, guidance and copywriting services.

Nikki Price – Brand Manager at NEXA 

“Chris has been a pleasure to work with to create new content for us – so enthusiastic, quick and got the brief spot on. Highly recommend and look forward to working together much more in the future. Thank you Chris!”

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