Customers | Melotti Media

Customers

Guiding Your Customer’s Journey: How To Create Content For Awareness, Consideration, Conversion and Delight Stages

Your customers don’t just buy from you. You have to earn that sale. Dah, right? Of course!  But what does “earning” the sale actually involve? Well, people progress through a customer journey, where they go from a stranger of your brand to (hopefully) an advocate. In today’s digital age, both B2B clients and B2C customers …

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How to keep up with Consumer Behaviour and Customer Trends

We are all consumers.  The world is filled with people buying products and acquiring services here, there and everywhere.    But no one just buys the first thing they see, right? No! A complex and personal process of decision making unfolds as they are presented with different options to choose from.    Breaking down the …

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How to correctly address your customers’ pain points

Connecting with your customer can be quite challenging. They are bombarded, time-poor and highly distracted. This means you have to connect in a relatable and relevant way if you want them to share their precious attention with you. You do this by addressing their core pain points. However, it’s not just as simple as that. …

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How to learn about your customers: 8 ways to gain the most insight about Your Audience

Do you truly know your customer? Many businesses say yes, but then struggle to understand how to effectively communicate with them using a message that resonates well. The best Marketing comes from starting with your customer’s needs and this entails finding out as much about them as possible. One of the best approaches is to …

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