Customers

Selling the Invisible: 5 Reasons Why You’re Struggling To Sell Your Service

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Written by the The Melotti Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Selling services is very different from selling products. As a business owner, you probably understand the challenges of getting prospects to see the value in the services that you offer. After all, it’s not always […]

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Guiding Your Customer’s Journey: How To Create Content For Awareness, Consideration, Conversion and Delight Stages

Leave a Comment / Business, Customers, Marketing /

Your customers don’t just buy from you. You have to earn that sale. Dah, right? Of course! But what does “earning” the sale actually involve? Well, people progress through a customer journey, where they go from a stranger of your brand to (hopefully) an advocate. In today’s digital age, both B2B clients and B2C customers

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How to keep up with Consumer Behaviour and Customer Trends

Leave a Comment / Marketing, Business, Customers /

We are all consumers. The world is filled with people buying products and acquiring services here, there and everywhere. But no one just buys the first thing they see, right? No! A complex and personal process of decision making unfolds as they are presented with different options to choose from. Breaking down the

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Are You Trusting Your Customers Too Much?

Leave a Comment / Marketing, Business, Content Marketing, Customers /

Is the customer always right? That really is the question! Your customers are a wealth of knowledge and can offer a lot of insight into how best to reach them. But in today’s digitally surging and rapidly changing environment, does your customer even know what they want? Prefer to listen, rather than read? Here’s

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How to correctly address your customers’ pain points

Leave a Comment / Copywriting, Content Marketing, Customers, Marketing /

Connecting with your customer can be quite challenging.They are bombarded, time-poor and highly distracted. This means you have to connect in a relatable and relevant way if you want them to share their precious attention with you. You do this by addressing their core pain points. However, it’s not just as simple as that. Here’s

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How to learn about your customers: 8 ways to gain the most insight about Your Audience

Leave a Comment / Business, Customers, Marketing /

Do you truly know your customer?Many businesses say yes, but then struggle to understand how to effectively communicate with them using a message that resonates well. The best Marketing comes from starting with your customer’s needs and this entails finding out as much about them as possible. One of the best approaches is to ask

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Selling the Invisible: 5 Reasons Why You’re Struggling To Sell Your Service

Guiding Your Customer’s Journey: How To Create Content For Awareness, Consideration, Conversion and Delight Stages

How to keep up with Consumer Behaviour and Customer Trends

Are You Trusting Your Customers Too Much?

How to correctly address your customers’ pain points

How to learn about your customers: 8 ways to gain the most insight about Your Audience

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