April 2019 | Melotti Media

April 2019

Content marketing: quality over quantity in 6 steps

Who has heard the overused saying “content is king”?Everyone! A fear years ago, this was the royal decree that marketers were grovelling to. It was all about pumping out as much content as possible to keep the masses and the Search Engines happy. However, a few years later, it’s now everywhere. Hordes of it. That’s […]

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Omnichannel content marketing: why your brand needs to be everywhere

     Marketing theory tells us that, in order to reach our audience, we need to use the channels where they are most active. This makes sense. As brands, we create content and then naturally cherry pick the touch points where our ideal customers spend the most time, so they see it and hopefully engage with

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The Guide To Content Marketing Success: how to meet your customer’s obsession

  Creative content is all around us every day.  It’s all over the websites we visit and the videos we watch. It’s across the blogs we skim, the podcasts we listen to and the books we read. We’re obsessed with it. Quality content is popular with audiences, which is why content marketing has become a highly

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