April 2019 | Melotti Media

Month: April 2019

Omnichannel content marketing: why your brand needs to be everywhere

     Marketing theory tells us that, in order to reach our audience, we need to use the channels where they are most active. This makes sense. As brands, we create content and then naturally cherry pick the touch points where our ideal customers spend the most time, so they see it and hopefully engage with …

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The Guide To Content Marketing Success: how to meet your customer’s obsession

  Creative content is all around us every day.  It’s all over the websites we visit and the videos we watch. It’s across the blogs we skim, the podcasts we listen to and the books we read. We’re obsessed with it. Quality content is popular with audiences, which is why content marketing has become a highly …

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