Copywriting – it’s just writing words, isn’t it? Copywriting is one of the many Marketing tools that every business needs to create effective branded content, build powerful messages, engage clients and earn results. But everyone can write, right? So, what’s the big deal? This is where these 7 myths come from. The reality is that, …
7 Myths Of Copywriting That You Can’t Afford To Believe Read More »
Is the customer always right? That really is the question! Your customers are a wealth of knowledge and can offer a lot of insight into how best to reach them. But in today’s digitally surging and rapidly changing environment, does your customer even know what they want? Prefer to listen, rather than …
Your customers can now easily access information in just a few clicks. The mobility of the Internet, the accessibility of content and the rampant use of social media are exposing people to so many different things that can influence their purchasing behaviour. To capture your target audience’s attention, you need to cut through the clutter of overload …
Yep – we ALL get it. 2020 sucks… so far. It’s been a real challenge for everyone, businesses and people alike. But, like with any obstacle: we can dwell and whinge, or we get smart and rise above it. It all comes down to taking proactive action. I personally want to rise, and I want …
What should people do after they’ve read, watched or listened to your content? Are you providing them direction? A “Call to Action”, or CTA, is the powerful (and essential) part of your content which guides your audience to proceed to the next step – whether that’s signing up, booking an appointment, contacting you or whatever else your goal is. The success of your marketing conversion rates lie in your Call To Action’s effectiveness, …
As marketers, we do research, we conduct tests, we utilise AI and machine learning, previous experience and intuition – all with the aim to execute marketing campaigns that produce results. However, despite all of this, sometimes things don’t go as planned. Why? Because our audiences are unpredictable humans – regardless of whether we’re targeting …
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