June 2020 | Melotti Media

Month: June 2020

7 Myths Of Copywriting That You Can’t Afford To Believe

Copywriting – it’s just writing words, isn’t it? Copywriting is one of the many Marketing tools that every business needs to create effective branded content, build powerful messages, engage clients and earn results. But everyone can write, right? So, what’s the big deal? This is where these 7 myths come from. The reality is that, …

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Why Is Inbound Marketing Relevant?

 Your customers can now easily access information in just a few clicks.  The mobility of the Internet, the accessibility of content and the rampant use of social media are exposing people to so many different things that can influence their purchasing behaviour.  To capture your target audience’s attention, you need to cut through the clutter of overload …

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5 Ways To Improve Your Call To Action

What should people do after they’ve read, watched or listened to your content?   Are you providing them direction?  A “Call to Action”, or CTA, is the powerful (and essential) part of your content which guides your audience to proceed to the next step – whether that’s signing up, booking an appointment, contacting you or whatever else your goal is.  The success of your marketing conversion rates lie in your Call To Action’s effectiveness, …

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