Marketing | Melotti Media

Marketing

EOFY Marketing Budget Tips and Marketing Strategies For The Financial Year

It’s that time again!  In Australia, the End Of Financial Year hits at the end 30th June. While this means many different things to different businesses, tax agents, financial firms and company departments, EOFY time for Marketers usually brings with it three concerns:  Did I complete every marketing initiative for this current year’s marketing budget? …

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Does your brand’s messaging need refreshing?

Communicating with your customers is a cornerstone of marketing – and, in fact, business.  If you’re not connecting with them through multiple channels, whether that’s via social media, emails, blogs, videos, eBooks and more, then they’re unaware of you or worse, they’re forgetting you.  But it’s not just about communicating AT them. That’s just noise. …

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7 Ways To Write Marketing Copy That Is More Than Just Words On A Page

Starting this blog, I suddenly remembered a line from Mad Men, a TV show I used to watch that followed the life of creative genius Don Draper. “Advertising is based on one thing: happiness.” This quote stayed with me because, well, it’s true. Emotions play a big role in people’s buying decisions and decision-making in …

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The Do’s and Don’ts of Christmas Content Marketing

It’s that time of year again.  The weather’s getting warmer, the shops are getting busier, families are coming together and Michael Bublé is playing on repeat.  That can only mean one thing… it’s Christmas time!  While we’re all looking to reconnect with loved ones and decorate our homes with Christmas trees that will probably stay …

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Guiding Your Customer’s Journey: How To Create Content For Awareness, Consideration, Conversion and Delight Stages

Your customers don’t just buy from you. You have to earn that sale. Dah, right? Of course!  But what does “earning” the sale actually involve? Well, people progress through a customer journey, where they go from a stranger of your brand to (hopefully) an advocate. In today’s digital age, both B2B clients and B2C customers …

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5 Reasons Why Your Brand Needs a Podcast

Today, businesses are producing all kinds of branded content.   In fact, the most successful brands employ omnichannel marketing – like producing visual content for people who prefer watching while posting written content for those who love to read.  But what about multitasking people on the move?  One of the most overlooked and yet biggest marketing …

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9 Hard-Earned Lessons We’ve Learned From COVID-19 That We Should Never Forget

The last couple of years will go down in history – and we all know why.  The global pandemic has changed so many things in so many ways, leading to what could arguably be considered a whole new era for businesses and lifestyles alike. Sadly, so many have struggled during this time, but whilst it …

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Is Corporate Social Responsibility Beneficial For Your Brand?

There’s a philosophical aspect to giving back.   We give because it’s a human need to feel good and we know that it’s the right thing to do. In the same way, businesses give back because they share the same virtue of giving. Today, customers are more socially aware and expect the corporate world to align …

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Is Marketing Ready for a Cookie-less Future?

Google AdWords, re-target marketing and browser cookies are staples in today’s marketing environment. Most, if not the majority of businesses, use some cookie-based advertising to get clicks, attract leads and secure conversions. As businesses, we are familiar with it. As customers, we see it every day. This type of targeting works by using data crumbs …

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