Marketing

Written by The Melotti Content Media Team, checked by Christopher Melotti If there’s one thing Aussies (and honestly, most people worldwide) love more than a good cuppa – it’s a good light-hearted chuckle. So – that’s what we’ll talk about this August to inspire your content. Yep, we’re diving headfirst into the delightful domain of humour […]

Written by The Melotti Content Media Team, checked by Christopher Melotti Content is King. It’s the foundation of all modern-day marketing. Just take a look at these stats according to Forbes: 90% of marketers include content in their marketing strategies In 2024, the content marketing industry will be worth an estimated $600 billion Content marketing increases

Written by The Melotti Content Media Team, checked by Christopher Melotti Congratulations to all of you! You’ve nearly made it to the end of another fantastic year – and what a year it has been! Okay, okay, don’t worry! You haven’t woken up in December. We know time flies these days, but not that fast! Of

Written by The Melotti Content Media Team, checked by Christopher Melotti Get ready to unleash the madness! Yes, that’s how we’re welcoming you to May. Because when it comes to content marketing, May is your moment to go all out. Why, you ask? Okay – let’s list down a couple of things coming down this month:

Written by The Melotti Content Media Team, checked by Christopher Melotti In times of economic uncertainty, investing in marketing might seem counterintuitive, but it’s actually when you need it most. While your competitors may begin to scale back, maintaining your marketing efforts can yield higher returns on investment, foster customer loyalty, and crucially, keep your business

Written by The Melotti Content Media Team, checked by Christopher Melotti Content marketing is pointless. There’s absolutely no use in trying to build a relationship with your customer. Even with an expert by your side, it just won’t work. Besides, even if it did work, who wants more customers anyway?  Just kidding – April Fools! Content

Written by William Eisenhuth of the Melotti Content Media Team, checked by Christopher Melotti The Australian cybersecurity industry is booming right now. With technology usage at an all-time high there has never been so much demand for cybersecurity services, which is why in 2023, the Australian Cybersecurity Market size was estimated at USD 5.99 billion. While the growing

Written by The Melotti Content Media Team, checked by Christopher Melotti It’s March. As the weather begins to cool (finally) and with Easter just around the corner, it’s time for Australian businesses to consider creating and implementing some egg-citing content for their marketing channels. Why now? Well, for what seems like the first time all year,

Written by the The Melotti Media Team, checked by Christopher Melotti Yes, it’s February – already. Welcome to the season of love and adoration! So, as the shortest month of the year unfolds, the air fills with the sweet, perfumed scent of roses, and the world gets painted in hues of red and pink. But there’s

Written by the The Melotti Content Media Team, checked by Christopher Melotti Digital marketing is evolving. Customers are evolving with it. Therefore, marketing must evolve too. Today’s customers are not static or sitting idle; they are dynamic, adaptive, and proactively tech-savvy – which makes marketing an increasingly challenging space. As customer behaviours and preferences undergo