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August Content Marketing Tips: Injecting Humour into Your Marketing Strategy

Written by The Melotti Content Media Team, checked by Christopher Melotti If there’s one thing Aussies (and honestly, most people worldwide) love more than a good cuppa – it’s a good light-hearted chuckle. So – that’s what we’ll talk about this August to inspire your content. Yep, we’re diving headfirst into the delightful domain of humour […]

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July Content Marketing Ideas: Your Content Strategy for the Second Half of the Year

Written by The Melotti Content Media Team, checked by Christopher Melotti Content is King. It’s the foundation of all modern-day marketing. Just take a look at these stats according to Forbes: 90% of marketers include content in their marketing strategies In 2024, the content marketing industry will be worth an estimated $600 billion Content marketing increases

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June Content Marketing Checklist: June Tips for the End of Financial Year

Written by The Melotti Content Media Team, checked by Christopher Melotti Congratulations to all of you! You’ve nearly made it to the end of another fantastic year – and what a year it has been! Okay, okay, don’t worry! You haven’t woken up in December. We know time flies these days, but not that fast! Of

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Melotti Content Media was awarded “Highly Recommended” at the 2024 Australian Achiever Awards

The Wins Keep Coming… Melotti Content Media scored 97.61% for customer satisfaction at the 2024 Australian Achiever Awards. The judging process for the 2024 Australian Achiever Awards for Australia’s Advertising, Marketing & Public Relations Services category was completed on the 2nd of May. Melotti Content Media scored 97.61% and was awarded as “Highly Recommended” for

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May Madness: Content Marketing Checklist for Australian Brands To Boost Sales

Written by The Melotti Content Media Team, checked by Christopher Melotti Get ready to unleash the madness! Yes, that’s how we’re welcoming you to May. Because when it comes to content marketing, May is your moment to go all out. Why, you ask? Okay – let’s list down a couple of things coming down this month:

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Melotti Media wins 2024 Copywriting Business of the Year at the Australian Business Champion Awards

Melotti Media is thrilled to be announced as the 2024 Copywriting Business of the Year at the Australian Business Champion Awards. It’s an honour to be recognised by our peers for our unwavering dedication to excellence, innovation and service in the field of copywriting, content writing and message marketing. After winning the award for the

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Overcome today’s “Attention Paradox” with our Long-Form Infographic Blog Articles.

Allow me to draw a picture of the average human living their life in the 21st century. Actually, let’s get AI to do it: What do you see? Noise/Distraction Data​ Screens Analytics​ Information​ Noise/Distraction Notifications​ Devices Even AI recognises that we live in a world that is more distracted than ever. With multiple devices and

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Cash Flow vs Marketing Investment: How You Can Have Both!

Written by The Melotti Content Media Team, checked by Christopher Melotti In times of economic uncertainty, investing in marketing might seem counterintuitive, but it’s actually when you need it most. While your competitors may begin to scale back, maintaining your marketing efforts can yield higher returns on investment, foster customer loyalty, and crucially, keep your business

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5 Tips for a Foolproof April Content Marketing Strategy

Written by The Melotti Content Media Team, checked by Christopher Melotti Content marketing is pointless. There’s absolutely no use in trying to build a relationship with your customer. Even with an expert by your side, it just won’t work. Besides, even if it did work, who wants more customers anyway?  Just kidding – April Fools! Content

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The Ultimate Guide to Branding and Digital Marketing for the Australian Cybersecurity Industry

Written by William Eisenhuth of the Melotti Content Media Team, checked by Christopher Melotti The Australian cybersecurity industry is booming right now. With technology usage at an all-time high there has never been so much demand for cybersecurity services, which is why in 2023, the Australian Cybersecurity Market size was estimated at USD 5.99 billion. While the growing

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