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EOFY Marketing Budget Tips and Marketing Strategies For The Financial Year

It’s that time again!  In Australia, the End Of Financial Year hits at the end 30th June. While this means many different things to different businesses, tax agents, financial firms and company departments, EOFY time for Marketers usually brings with it three concerns:  Did I complete every marketing initiative for this current year’s marketing budget? …

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Does your brand’s messaging need refreshing?

Communicating with your customers is a cornerstone of marketing – and, in fact, business.  If you’re not connecting with them through multiple channels, whether that’s via social media, emails, blogs, videos, eBooks and more, then they’re unaware of you or worse, they’re forgetting you.  But it’s not just about communicating AT them. That’s just noise. …

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What Does a Copywriter Really Do for You?

Everyone’s heard of a “copywriter” or “wordsmith” or “ghost-writer”.

But what do they actually offer your business?

In this interview by Louise Booth – a personal branding coach from Hudson Digital – our very own Christopher Melotti shed light on the role of a copywriter and the ways they can bring so much additional value to organisations.

How Content Marketing Can Help Move Your Customers Up The Loyalty Ladder

Prefer to listen, rather than read? Here’s the Podcast summary! Businesses are always searching for more customers.  While there are so many different ways to attract and retain them, content marketing is one of the best methods – that’s why we talk about this all the time here at Melotti Media.  The question is: how …

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5 Ways You Can Get More Out Of Your Blogs And Leverage Their Full Content Potential

Blogs are one of the most common and effective forms of content marketing.  Smart businesses today publish informative articles and blogs on their websites to:  Improve SEO rank  Drive more organic traffic  Engage and educate clients  Become a thought leader  Share fresh, key insights  Inspire leads to convert  A well-written blog offers so many benefits …

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7 Ways To Write Marketing Copy That Is More Than Just Words On A Page

Starting this blog, I suddenly remembered a line from Mad Men, a TV show I used to watch that followed the life of creative genius Don Draper. “Advertising is based on one thing: happiness.” This quote stayed with me because, well, it’s true. Emotions play a big role in people’s buying decisions and decision-making in …

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The Do’s and Don’ts of Christmas Content Marketing

It’s that time of year again.  The weather’s getting warmer, the shops are getting busier, families are coming together and Michael Bublé is playing on repeat.  That can only mean one thing… it’s Christmas time!  While we’re all looking to reconnect with loved ones and decorate our homes with Christmas trees that will probably stay …

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Content Is An Upside-Down Triangle: The Importance Of Good Flow In Your Copywriting

Let’s talk about your writing process. When you create content, how do you begin? Do you consciously decide what flow to follow? Do you just let your thoughts freely turn into words?  However you write, you must always consider your audience. The approach you take must be specifically catered to address their needs, pain points …

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