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7 Ways To Write Marketing Copy That Is More Than Just Words On A Page

Starting this blog, I suddenly remembered a line from Mad Men, a TV show I used to watch that followed the life of creative genius Don Draper. “Advertising is based on one thing: happiness.” This quote stayed with me because, well, it’s true. Emotions play a big role in people’s buying decisions and decision-making in …

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The Do’s and Don’ts of Christmas Content Marketing

It’s that time of year again.  The weather’s getting warmer, the shops are getting busier, families are coming together and Michael Bublé is playing on repeat.  That can only mean one thing… it’s Christmas time!  While we’re all looking to reconnect with loved ones and decorate our homes with Christmas trees that will probably stay …

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Content Is An Upside-Down Triangle: The Importance Of Good Flow In Your Copywriting

Let’s talk about your writing process. When you create content, how do you begin? Do you consciously decide what flow to follow? Do you just let your thoughts freely turn into words?  However you write, you must always consider your audience. The approach you take must be specifically catered to address their needs, pain points …

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Guiding Your Customer’s Journey: How To Create Content For Awareness, Consideration, Conversion and Delight Stages

Your customers don’t just buy from you. You have to earn that sale. Dah, right? Of course!  But what does “earning” the sale actually involve? Well, people progress through a customer journey, where they go from a stranger of your brand to (hopefully) an advocate. In today’s digital age, both B2B clients and B2C customers …

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5 Reasons Why Your Brand Needs a Podcast

Today, businesses are producing all kinds of branded content.   In fact, the most successful brands employ omnichannel marketing – like producing visual content for people who prefer watching while posting written content for those who love to read.  But what about multitasking people on the move?  One of the most overlooked and yet biggest marketing …

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9 Hard-Earned Lessons We’ve Learned From COVID-19 That We Should Never Forget

The last couple of years will go down in history – and we all know why.  The global pandemic has changed so many things in so many ways, leading to what could arguably be considered a whole new era for businesses and lifestyles alike. Sadly, so many have struggled during this time, but whilst it …

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Is Corporate Social Responsibility Beneficial For Your Brand?

There’s a philosophical aspect to giving back.   We give because it’s a human need to feel good and we know that it’s the right thing to do. In the same way, businesses give back because they share the same virtue of giving. Today, customers are more socially aware and expect the corporate world to align …

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Is AI Copywriting Disrupting The Content Market?

Artificial Intelligence – it’s everywhere today.  It’s evolving finance and insurance, cybersecurity and marketing, and now it appears to be arriving on copywriting’s doorstep. We all knew this day would come and I’m finding it amusing that people on LinkedIn keep smugly sending me these websites, saying: “Well, now you’re getting hit too.”  But is …

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