December 2020 | Melotti Media

Month: December 2020

What Impact Do Google’s Algorithm Changes have on your content?

Google is at it again! More new algorithm updates that have everyone running around afraid that their content will become null and void. But before everyone panics, can we look at what these changes actually do first? Let me take you through a few things about Google Algorithm updates and how they affect your content …

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7 Reasons Why Quality Copywriting Will Improve Your Brand

Words, words, words.  What impact do they really have, right? Well… it turns out a lot. Over 80% of your marketing communications are, or come from words!  Blogs. Scripts. Website pages. Core messaging. Social media captions. Emails – and the list goes on.  But it’s easy for businesses to take their copy for granted. Industries …

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The Importance Of Online Customer Reviews In Your Business’ Marketing

What’s the Number 1 form of marketing? Word-of-mouth marketing – and it always will be! Why? Because people trust each other over anything you will every say as a business. It’s nothing you’re doing wrong! It’s just the reality. Unfortunately, many brands overlook this, which can cost them in so many ways. Here’s how to …

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9 Things To Include In Your Content Marketing Strategy

Have you ever gone on a big trip without any plan or preparation?   We’re all for spontaneity, but you’d probably get pretty frustrated very soon without the right directions or essentials. It might be fun here and there with some luck along the way, but let’s admit it – you’re facing far greater risks of …

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How Poor Content Flow Is Costing You Readers

Let me ask you a question (well, two – and the second answer will surprise you). What do you think is the most common reason people come to me for content copywriting help? Better word choice? Stronger messaging? Content creation assistance? You’re right! However, here’s the second question: what’s the most common copywriting service I …

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How Was This Year, For You? 6 Questions and 8 Tips to set yourself up for success

This year has gone by faster and wilder than a rollercoaster!  Were you able to fasten your seatbelt?  Did you have the time to say a little prayer and hope for the best?  Or even condition your mind for what’s about to happen?  With the year drawing to a close, I guess what really matters …

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