November 2018 | Melotti Media

Month: November 2018

11 Key Understandings Of Consumer Psychology and Marketing

The quest to understand the humble human customer has been at the core of Marketing since the beginning of time – and still continues today. In fact, in the digital age of technology, AI and Automation, it’s even more important to understand more about consumer psychology than ever before. Here’s what you need to know …

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Innovation In Business: Not doing the same thing over and over

Innovation In Business: Not doing the same thing over and over… Sounds self-explanatory, right?  ​But then why are organisations getting it so wrong, over and over?! Innovation, fresh thinking and new ideas are all bantered around in the business world today, but what do they actually mean for a business that wants to seriously remain competitive and successful? Most …

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