November 2018 | Melotti Media

November 2018

11 Key Understandings Of Consumer Psychology And Marketing

Written by the The Melotti Content Media Team, checked by Christopher Melotti The quest to understand the humble human customer has been at the core of Marketing since the beginning of time – and still continues today. In fact, in the digital age of technology, AI and Automation, it’s even more important to understand more […]

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Innovation In Business: Not Doing The Same Thing Over And Over

Written by the The Melotti Content Media Team, checked by Christopher Melotti Innovation in business is all about not doing the same thing over and over… Sounds self-explanatory, right? But then why are organisations getting it so wrong, over and over?! Innovation, fresh thinking and new ideas are all bantered around in the business world today,

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The 8 Truths of Content Marketing (You Need To Know)

Written by the The Melotti Content Media Team, checked by Christopher Melotti Content marketing is essential for all modern businesses.  That is among the truths of content marketing. There’s no denying it. However, amidst all of the hype, businesses and marketing teams have fallen a bit out of touch with what content marketing truly is and how

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