April 2020 | Melotti Media

Month: April 2020

15 Mistakes To Avoid When Creating Marketing Content

Content Marketing is an important practise today.  Research from the Content Marketing Institute reported that 92% of Marketers stated their organisations viewed content as an important business asset.   This is because highly informative and entertaining content allows businesses like yours to drive more traffic, convert leads and nurture a more loyal following.  But while it’s an effective strategy, creating content isn’t easy.  The competition for your audience’s attention is extremely high, so making mistakes when crafting …

15 Mistakes To Avoid When Creating Marketing Content Read More »

The Implications of Artificial Intelligence (AI) on Marketing and Business

Artificial Intelligence and Business – it’s been on the horizon for such a long time. So – what is here now, and what’s set to change forever? In my previous article, Artificial Intelligence (AI) and How It Will Affect Marketing, we discussed the current reality of AI and its general impact on reaching customers. In …

The Implications of Artificial Intelligence (AI) on Marketing and Business Read More »

How Content Marketing Helps Your Business Make Sales

Have you noticed that people already know quite a lot about your business, brand and product offering by the time they contact you?  That’s because they’ve hunted for your content and done the research.  Since modern customers are bombarded with so many choices, they’re always on the lookout for accessible information to help them make smarter purchasing decisions.  If you want to attract more customers, provide answers to their questions and nurture lasting relationships in order to convert them, …

How Content Marketing Helps Your Business Make Sales Read More »

5 Tips: How can you Pivot Your Business Model To Adapt to COVID-19?

Yes, yes – we’re all well aware of how crazy everything is right now during the coronavirus pandemic. We all know it’s affecting our social lives. But we’re now starting to see how much of an impact it’s having on businesses and our economy now too. Sadly, this may be just the tip of the …

5 Tips: How can you Pivot Your Business Model To Adapt to COVID-19? Read More »

How Is Copywriting Relevant in the 2020s?

The twenty-twenties is a marvellous but VERY fast–paced age.  We live in an era where people are always on their phones, customers await eagerly for the ‘next-best-trend’ and consumers demand a wide range of options for their needs.   For brands, keeping up with those expectations is already hard enough.   Yet, we all still have to worry about the growing number of competitions, our customers’ lack of tolerance for …

How Is Copywriting Relevant in the 2020s? Read More »

Marketing In The New Era: Engaging, not Just advertising

All Advertising is Marketing, but not all Marketing is Advertising.  ​If your business sees them as the same, then now is the time to rethink and evolve your Marketing efforts. Why? Because it means that you’re opening up a box of crayons (“marketing”), and trying to create a colourful masterpiece with only one colour (“advertising”), …

Marketing In The New Era: Engaging, not Just advertising Read More »

How to Build A Loyal Following Using Content Marketing

Gone are the days when customers buy the same product and stick to one brand.   The abundance of options, availability of information and ever-changing trends now heavily influence the preferences of consumers – making it hard for them to be loyal with their purchasing decisions.   So, how can you engage them in a deeper and more …

How to Build A Loyal Following Using Content Marketing Read More »

Why Do You Need A Copywriter for Your Email Marketing?

Is there a better option to cost–effectively stay connected with customers, engage leads and make a direct sale than harnessing the potential of email marketing itself?  Email marketing is a digital marketing strategy that utilises email to build and foster relationships with potential customers and current clients. It works by offering ongoing value through information.  However, getting results is no easy task. People hate spam and pushy emails that crowd …

Why Do You Need A Copywriter for Your Email Marketing? Read More »

Wait, before you go!

Want to have a shot before you leave?

Sign up for our free monthly content shots to get the latest business & marketing tips, tricks and advice all in one email.