Month: April 2020

Content Marketing is an important practise today.  Research from the Content Marketing Institute reported that 92% of Marketers stated their organisations viewed content as an important business asset.   This is because highly informative and entertaining content allows businesses like yours to drive more traffic, convert leads and nurture a more loyal following.  But while it’s an effective strategy, creating content isn’t easy.  The competition for your audience’s attention is extremely high, so making mistakes when crafting …

15 Mistakes To Avoid When Creating Marketing Content Read More »

The twenty-twenties is a marvellous but VERY fast–paced age.  We live in an era where people are always on their phones, customers await eagerly for the ‘next-best-trend’ and consumers demand a wide range of options for their needs.   For brands, keeping up with those expectations is already hard enough.   Yet, we all still have to worry about the growing number of competitions, our customers’ lack of tolerance for …

How Is Copywriting Relevant in the 2020s? Read More »

Gone are the days when customers buy the same product and stick to one brand.   The abundance of options, availability of information and ever-changing trends now heavily influence the preferences of consumers – making it hard for them to be loyal with their purchasing decisions.   So, how can you engage them in a deeper and more …

How to Build A Loyal Following Using Content Marketing Read More »