May 2020 | Melotti Media

Month: May 2020

How To Define Your Ideal Customers in 10 steps

Businesses need customers.  B2B, B2C or both – customers provide the interest, attention, support and, most importantly, dollars you need to survive.  This is why it’s important to know exactly who you’re targeting because trying for “everyone” is not the best strategy. Focusing your marketing efforts on the audiences who provide the greatest value is a smarter move, especially if you’re not a big corporation with an unlimited marketing budget.  But can …

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Everything You Need To Know About Buyer Behaviour

Have you ever wondered why fluctuations in sales occur? Or have you thought about the reasons why reviews and feedback online play a major part in people’s decisions?  The psychology behind buyer behaviour greatly influences the way your audiences act and react. This is one of the fundamentals of Marketing that allows businesses like yours to understand how customers think and act.  ​ To help you understand buyer behaviour more thoroughly, here …

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How To Develop A Marketing Message Strategy For Your Brand

At the core of Marketing lies a strategy around a key marketing message.  Why? Because crafting an effective marketing message gives your brand tangibility by communicating with your target audience in a way they understand, can relate to, and find value in.  The success of your overall marketing lies in your ability to deliver this key message across all channels.  To help, here’s a guide on how to develop an effective marketing …

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How To Create Effective Marketing Messages

Every marketing campaign and branding strategy revolves around communicating with an audience – this means your marketing must have a definite message.  But do you really know what your marketing message is?   Powerful marketing messages are more than just your brand history, features or a tag line.  Businesses need to develop a sharp marketing message that demonstrates relevant value to customers and delivers it in a way that engages and inspires an audience to act.  Here’s …

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