How To Define Your Ideal Customers in 10 steps
Businesses need customers. B2B, B2C or both – customers provide the interest, attention, support and, most importantly, dollars you need to survive. This is why it’s important to know exactly who you’re targeting because trying for “everyone” is not the best strategy. Focusing your marketing efforts on the audiences who provide the greatest value is a smarter move, especially if you’re not a big corporation with an unlimited marketing budget. But can …
