September 2019 | Melotti Media

Month: September 2019

How to make your copywriting resonate more with the right people

People today are time-poor, easily distracted and have a short attention span. On the flip side, businesses are constantly producing content to entertain and inform those people in order to convert and make sales – however, most find that their content marketing just doesn’t get the impact they were hoping for. ​ Here’s why, and …

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Why You Shouldn’t Forget About Your Existing Customers

Most businesses today are looking to increase sales and revenue. To do this, the default response tends to be about putting resources into finding new leads, and more resources into converting these leads into new customers. Then, repeat the process. While gaining new customers is a good thing, is this always the best marketing strategy? …

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