Written by The Melotti Content Media Team, checked by Christopher Melotti
It’s March.
As the weather begins to cool (finally) and with Easter just around the corner, it’s time for Australian businesses to consider creating and implementing some egg-citing content for their marketing channels.
Why now?
Well, for what seems like the first time all year, things finally feel settled.
- The festive season is done and dusted.
- You and your staff are back at work.
- Your kids are back at school.
And you’re wondering…
with almost 20% of the year already gone (gasp), how can I make sure this isn’t just another where my content marketing takes a back seat?
We hear you, and we’re here to help.
We’ve put together a guide containing 5 March Content Marketing Tips to make sure you nail both your content marketing strategy and your content marketing implementation in the weeks leading up to Easter.
Thanks to this guide, when Easter does arrive, you’ll be able to kick your feet up knowing your content marketing wheels are well and truly in motion and that your customers are flocking to engage with your business – what a treat!
But, before we get ahead of ourselves, there are a few things we need to get straight…
We need to clarify the basics of seasonal content marketing .
Because no one should ever start content marketing without first understanding the basics of content marketing strategy, that is, what, how and why behind what they’re doing.
Again, we’re here to help and in the spirit of St. Patrick, it’s time to throw on something green and dive into our March Content Marketing guide. Who knows, with the right guidance, the luck of the Irish might just rub off on you this March.
Content Marketing 101
What is Content Marketing?
Content Marketing involves creating, producing and distributing informative and entertaining media pieces (like blogs, videos and photos) to raise awareness about your brand, increase engagement, attain more conversions and make profitable sales.
That means you’re favourite:
all have one thing in common – they’re all examples of content marketing!
And the reason they’re so popular?
Because in today’s digital age, content = attention, and attention = business.
What's the purpose of Content Marketing?
The purpose of Content Marketing is to help you and your business build lasting relationships with customers and open a dialogue with them.
Sure, apart from comment sections and review boards, this dialogue is somewhat one-sided, but by providing your ideal customer with information that appeals to their interests, pain points and burning questions, this dialogue quickly becomes mutually beneficial.
In other words, by delivering relevant content that’s targeted across each phase of your ideal customer’s buying journey, you can build rapport with them and inspire them to engage with your brand.
How does Content Marketing work?
Through different types and modalities of content, you can address your customer’s pain points, create relatability and demonstrate why your business offer is the EXACT solution they need.
A well-executed Content Marketing strategy also allows you to become a relevant thought leader in your industry or niche – giving you an edge against competitors who haven’t yet built rapport with those same people.
The best part about content marketing is that it’s marketing… but it doesn’t feel like it.
Rather than presenting potential customers with advertisements they didn’t ask for, organic content lets you meet your audience in the places they’re CHOOSING to spend their time:
- on social media,
- other apps, and
- the internet,
and engage them in a meaningful way.
By offering solutions to their problems or answers to their questions, your customers will quickly perceive your brand as a reliable source of information and assistance.
Okay – that’s the basics.
Now it’s time to turn understanding into action, and to get you started, here are 5 content marketing tips for March.
Content Marketing Ideas for March
1. Conduct a Content Marketing Audit
The best thing that you can do for your content marketing this March is to conduct a Content Marketing Audit.
A Content Marketing Audit carefully examines your current content marketing strategy and plan, from your company blogs to social media posts and everything in between.
In line with Easter’s theme of new life and rejuvenation, the purpose of a Content Marketing Audit is to go through your existing resources, initiatives and objectives to figure out which of your strategies are working, and which are just not worth the budget and time that you’re currently investing into them.
In this way, a Content Marketing Audit provides your business with a fresh set of eyes on what you’re currently doing.
It may be that your:
- your email newsletter is inconsistent,
- your brand’s core messaging needs rewriting,
- your blogs aren’t providing your customers with value,
- your social media posts are misaligned with your brand’s image, or
- much, much more.
The only way to map out a path forward is to look at your content marketing holistically and have the self-awareness to recognise where it’s falling short.
This is where data, analytics and other content marketing insights can help, providing your team with an objective assessment of what’s working well and what needs improving.
This March, a Content Marketing Audit is an incredibly valuable strategy to consider and is the first step toward turning your marketing efforts from bland to eggcellent just in time for Easter.
2. Set new content marketing goals for March
With your Content Marketing Audit now complete, you must set some new content marketing goals, not just for March, or the Easter period, but for the remainder of the year.
Setting clear and actionable goals is the best way to ensure that you act on the areas of improvement and opportunities for growth that you identified during your audit.
The process will provide you and your team with a clearer content direction as well as a measurable benchmark to determine if a certain marketing initiative is a success or failure this March.
The important thing to remember is that when it comes to goal setting, clarity and specificity are key. To meet this criteria, ensure that your March Content Marketing objectives are SMART – that is, specific, measurable, attainable, relevant and time-bound!
So rather than saying:
- We will write more blogs
- We will build up our Newsletter
- We will start a new company podcast
Instead, say:
- We will write weekly blogs educating our audience on our business during March, or
- We will grow our Newsletter to 100+ subscribers by the end of March by publishing industry insights every Friday, or
- We will publish 8 podcast episodes during March, offering insights into the behind-the-scenes of our company culture.
As much as it’s nice to have the luck of the Irish supporting your marketing in and around St Patrick’s Day, ensuring that your March Content Marketing goals are SMART will take the luck out of it and give you the best possible chance at marketing success.
3. Plan your March content calendar
Although usually begin to feel settled at this time of year, March can quickly fill up with activities from:
- Australia’s Mardi Gras Festival, to
- St. Patrick’s Day celebrations,
- Easter preparation, and
- much more.
Putting together a content marketing calendar is therefore integral to optimising your marketing efforts during this time, giving you and your team a proper overview of all your marketing activities for the month ahead.
This step works hand in hand with the goal-setting process as by scheduling certain content marketing activities, you force yourself to tick some of the SMART boxes, namely S (specific) and T (time-bound).
You can also easily check the progress of these goals while ensuring that your customers never run out of content to read, watch or listen to.
So, at this stage, you’re probably thinking…
I’ve conducted an audit, set clear goals and marked them on my calendar… but what content do I actually publish this March?
This is a great question, and we’ve got the perfect answer to get you started…
4. Create A Seasonal Content Marketing Campaign
A seasonal marketing campaign involves creating captivating content around a seasonal theme, concept or message and integrating and distributing this content across your brand's various digital, experiential and social marketing channels.
During certain seasons, your customer’s minds are attuned to certain themes, topics and ideas. Whether it’s
the purpose of a seasonal content marketing campaign is to appeal to the contextual interests of your audience and in so doing drive them to interact with your business.
Here’s what that might look like in March:
- Mardi Gras
This March, craft content that highlights inclusivity, includes fabulous costumes and colours or even features LGBTQ community leaders in your industry. The goal should be to encourage engagement with your business through pride-themed messages and storytelling.
- St Patrick’s Day
Create and publish marketing content showcasing Irish culture, traditions and sayings and ensure that your content is green-themed and full of shamrocks and other Irish symbols.
- Easter Long Weekend
Compile content that features and discusses themes of renewal and togetherness, just like this blog! Also, consider creating easter-bunny and easter-egg-themed messages or visuals to connect with audiences subconsciously as they prepare for the Easter holiday.
5. Seek the help and advice of a content marketing expert like Melotti Media.
We know you value your customer base, which is why you want to deliver compelling content marketing, but if content marketing isn’t your primary skill, it can quickly become a frustrating burden for your business.
Fortunately, you don’t have to do it yourself, it’s best to reach out to a team of trusted experts for assistance.
Quality Sydney content marketers and copywriters, like our team at Melotti Media, have the power (that is, knowledge, skills and experience!) to create the marketing content in March that will make your business stand out from the rest.
We are not only in tune with all the goings on of March and Easter in Australia, but we have the marketing strategy know-how to set you on the right path, and the expert copywriting skills to make your March Seasonal Campaign as compelling as possible.
In other words, we’ll make the most out of your Content Marketing this March and open up numerous opportunities for your business!
Trust us as your strategic Sydney Copywriters to work on your content and deliver thrilling results—this March and beyond!
How can Melotti Media help you with March Content Marketing?
To engage your ideal customer and witness new levels of business success this March, you need a powerful brand message, quality March copywriting and consistent content with connotations of Mardi Gras, Patty’s Day and Easter.
However, this is easier said than done.
You may find that you’re time-poor and spread thin in March. Or you still have a lot of unanswered questions. No need to worry!
As your Sydney Copywriters, Message Marketers and Brand Strategists, we can assist you with your content marketing in March while you focus on what matters to you – growing your Australian business.
Let’s start earning the results your business deserves! To speak to your trusted message marketers and Australian copywriters, email us at enquire@melottimedia.com.au or phone 1800 663 342.
