But it’s also powerfully effective when done correctly. Why? Because your audience is actively hunting for valuable, entertaining and informative content every hour of every day.
Look at what you’re doing right now! Look around at everyone on their phones.
Searching for content is ingrained into our lives.
So, what types of content do you need for content marketing?
What content does your brand need to create to be successful?
How content marketing works
Here’s the truth – it doesn’t work alone. For content marketing to have an impact and earn results, it needs to work as a strategic collection content.
Why?
Because for every purchase, people go through a customer journey – from stranger to advocate.
This means that they need to experience and interact with your brand several times over 8 content stages if you want them to notice, truly care about and love your brand.
Do you give them this opportunity?
If you’re creating one social media post or one blog and hoping that will cut it – I’ve got news for you. It’s not that easy!
The truth about content marketing is that it doesn’t work alone. One post isn’t going to cut it.
If you want to be successful, you need a range of content pieces spread across multiple channels all held together by a content marketing strategy.
Gosh – content marketing sounds like a lot of work!
It takes time, resources, planning and strategy.
But then again, that’s business – right?
It’s no easier than using paid advertising, event marketing or phone sales. It takes work if you want results. If it were simple, everyone would do it and get amazing results. However, they don’t!
Why? Because they’re not creating multiple types of content to serve as multiple touchpoints that welcome and influence people.
Content marketing works when you create multiple types of content to serve as multiple touch-points that welcome, influence and convert people.
What types of content do you need for your content marketing strategy?
Below are my suggestions around the pieces of content you need to create.
And always remember: every piece needs to be quality content.
1. Blogs
Content marketing blogs are great because they allow your readers to get to know your brand and learn more about solutions they care about – making you a key opinion leader in your industry.
Blogs work effectively when you write them consistently and frequently, with high-quality information that will drive traffic to your website and increase your brand’s relevance.
2. Long-form content
They help your brand build a strong reputation for thought leadership, and can lead to followers and subscribers. Longform content also strengthens your credibility in a certain area.
Long-form content works because it offers a lot of value all in one place. These long-form pieces are “the go-to place” for people to find answers because you offer everything they need. Just make sure you break them up into chapters so people can access the content easier than just one massive wall of text!
3. Case studies
Client case studies are a written account of a scenario where you helped a person or business through a challenge using your services and expertise. Case study content works really well because it demonstrates a real example of your work and how you helped them overcome a challenge.
A case study also provides evidence of your work and helps a new client or customer relate to how you will be able to help them too.
4. FAQs
People today tend to search using questions – especially now that voice search is growing in popularity. This means that if you want to be the brand answering them and earning their attention, you need to have FAQ pages with quality answers.
Think of an FAQ page as a customer service team that’s available 24/7 – so long as people can find what they’re looking for, an FAQ is a very powerful piece of content.
5. Visual bites
Create little visual snippets of information, ideas, quotes and insights to grab their attention and keep you top of mind. They’re a great way of reminding your audience that you always provide value and you’re a brand that’s worth following.
6. Checklists
If you ask them questions which they can consider, you’re offering a more appealing form of content that gives them practical information they can apply and use.
7. Podcasts
The convenience plus the value you provide will certainly gain you their favour and earn their attention.
8. Video
So, don’t forget to create compelling scripts and strong visuals to get attention and tell great stories. Through video content, you can communicate a lot in a very short time – so it’s definitely worth adding it to your content marketing mix.
9. Interactive Content
Interactive content is so powerful because it allows people to choose their own adventure to find their own answers, rather than just get given them like static content does.
People love to champion their own journey, which is why interactive content works so well.
Of course, this list is far from exhaustive!
This of them all as pieces of your brand’s jigsaw.
Having a strong library of all of these types of content will really help you spread across multiple channels and catch attention in the most effective way.
Having a collection of all of these pieces of content is a winning strategy.
What about social media?
That means social media is used to distribute content and help it reach the right audiences, as opposed to an actual piece of marketing content. But all social media channels should definitely be part of your content marketing strategy.
What content should you start with?
Sure, I’ve told you that you need a large array of content pieces to get traction and have an impact, but you have to start somewhere.
My suggestion is to start small and work your way up. That begins with a content marketing strategy to provide direction, and then pick a few pieces of content to begin with.
Have a read of my blog, the 5 ways how to do content marketing for some tips on how to get started.
Of course, don’t forget to contact Melotti Media if you need copywriting and content strategy assistance.
Having a copywriter who knows content strategy will really help you get your content marketing working for you faster and more effectively.
How Can Melotti Media Help You?
Perhaps you’re time poor and spread thin, or writing may not be your expertise.
So, let us take care of your message marketing, copywriting and content marketing needs!
For more information or to speak to a quality marketing copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au.
Our Message Marketing services can sharpen your words into achieve your goals, today.
Christopher Melotti
Melotti Media | Copywriting & Message Marketing Bureau
www.melottimedia.com.au
Let’s book a time to chat!
