Written by the The Melotti Media Team, checked by Christopher Melotti
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AI, automation and large language models….
It’s all the talk today, especially with ChatGPT.
However, while ChatGPT can be an incredibly useful tool for company copywriting and content creation, there are several reasons why brands and businesses would choose a professional Copywriting and Marketing Agency (like Melotti Media) over relying solely on ChatGPT.
Sure. A solo freelance Copywriter may be fairly interchangeable with an AI Chatbot.
After all, a simple brief-in/blog-out copywriting project is what AI can do now.
However, most organisations that approach a Copywriting Agency like Melotti Media have a more holistic view and need a more comprehensive service.
So, what about a well-set-up Marketing Copywriting Agency that offers you full-service marketing solutions? How do we stack up against ChatGPT?
Well – let’s break it down. Copywriter vs ChatGPT.
Why should a business use a Professional Copywriting Agency over ChatGPT?
1. Human expertise and creativity
ChatGPT can generate your content, but it is ultimately limited by its programming and training data. A Copywriting Agency, on the other hand, offers you a team of adaptive human experts with diverse backgrounds, perspectives and creativity. This can result in the copywriting of more nuanced and creative content that resonates with audiences.
Your brand needs that fresh human creativity created with Emotional Intelligence to sound different and be more genuine to your brand.
2. Tailored content strategy
ChatGPT can’t give you a roadmap strategy to follow that’s tailored to your brand’s trajectory.
A Copywriting Agency can work with you to develop a comprehensive content marketing strategy that aligns with your brand, business objectives and target audience. This strategy can include content creation topics, content distribution, and marketing optimisation, as well as ongoing content performance analysis and improvement. ChatGPT is not equipped to provide this level of strategic planning and execution.
Your business wants more than words. Those words need strategic direction that AI just cannot provide.
3. Quality control and consistency
While ChatGPT can generate passable (albeit homogonous) content, it is not perfect and may produce errors or inconsistencies that require additional editing and proofreading.
A Copywriting Agency, however, has dedicated teams and processes for copywriting quality control and content consistency, ensuring that your marketing content produced meets the standards you deserve.
Do you have time to send an AI Chat Bot commands over and over to tailor its output, only to have to then spend hours editing it to make it fit?
4. Content Customisation and Marketing Personalisation
Today, your customers demand more than to just be a number – and you need to prove it to them (or they’ll ignore you).
A Copywriting Agency can tailor your marketing content to meet specific needs, including tone, style, and format. ChatGPT, on the other hand, is limited by its programming and may not be able to provide the level of customisation and personalisation that your brand needs to stand out and appeal to people.
To connect with clients, you need to treat them like humans. It’s hard to do that by using a content robot!
5. Industry-specific knowledge
You know that your industry is unique.
This means you need a Copywriting Agency over an AI Chatbot to listen, understand and appreciate the attributes before you even get to the copywriting service.
Being that we’ve worked across many sectors, our Copywriting Agency also brings industry-specific knowledge and expertise to the table. This can be especially important in highly specialised fields, where it’s important to convey technical information in a clear and accessible way.
ChatGPT doesn’t have the same level of understanding, especially with all the evolution occurring every day.
Industries have unique attributes, politics and traits that human Copywriters can appreciate and adapt to in a way that ChatGPT just can’t.
6. A Range of Bespoke Copywriting Services
Your business requirements are unique.
Most organisations don’t just need “something written”. You need a marketing situation solved and an opportunity seized. Our range of bespoke Copywriting and Marketing services gives you a menu of solutions that we can use to align with your circumstances.
ChatGPT can’t tailor a marketing message to you or your brand. It just retrieves and assembles words.
Every business situation is different. A Copywriting Agency adapts to you to get the best result. An AI Chatbot just can’t.
7. Human empathy and rapport
It’s not just about your customers. It’s about a human connection with you too!
Working with a Copywriting Agency provides you with a more personal touch and rapport. At Melotti Media, we work closely with clients to understand their business and brand, and to develop a close working relationship. This level of personal touch and rapport is impossible to replicate with an AI tool like ChatGPT.
While ChatGPT can be a useful tool for copywriting and content creation, it cannot fully replace the expertise, creativity and human-to-human understanding that a Copywriting Agency can provide.
Clients choose to work with our Copywriting Agency for our human touch, customised approach, genuine care and comprehensive content strategy.
8. Collaboration and communication
Building on the above – some of the best marketing messages and leadership content is created when human collaboration occurs.
A Copywriting Agency can work closely with you to understand your vision, preferences and feedback. This collaborative approach can lead to a more successful content creation process, with both the agency and your business working together to achieve the desired outcomes.
ChatGPT, on the other hand, is limited to generating content based solely on the input it receives.
Marketing works best in a collaborative manner. The blend of your knowledge together with a human Copywriter’s expertise leads to the best result.
9. Ongoing revisions and optimisation
Ongoing business love! That’s what we all want, right?
ChatGPT is never going to continue working with you like we do with our clients.
A Copywriting Agency can provide long-term suggestions, revisions and ongoing optimisation services, ensuring that your marketing content is continuously improved over time. This may involve A/B testing, analysis of metrics, and ongoing optimisation to ensure that your marketing content is effective and engaging.
ChatGPT isn’t able to provide the same level of ongoing optimisation and improvement over time as it needs to be triggered.
Sadly, AI Chatbots aren’t thinking about you and your business like we do at Melotti Media!
10. Content Variety
While ChatGPT can generate passable, generically written content, it doesn’t think more laterally around the type, theme or breadth of content like a Copywriting Agency does.
A Copywriting Agency can provide a broader range of content forms, which can be especially important in creating engaging and diverse content strategies, like articles, Press Releases, podcast scripts, videos and more.
The whole art of Copywriting in marketing is reaching humans through emotions to inspire them to act. That’s hard to do if you’re not using humans to write!
11. Legal and ethical considerations
Finally, it is important to consider the legal and ethical implications of content creation.
A Copywriting Agency can provide guidance on copyright and other legal issues, as well as ensure that the content is ethical, custom to your brand and aligns with industry standards. ChatGPT can’t provide this level of guidance or assurance.
Do you really want to own up to using a bot to appeal to your customers? What is that saying? That you need a tool to communicate with them to try and get their attention?
So – how did a Copywriting Agency fair versus ChatGPT?
We hope this has helped you make a well-informed decision.
While ChatGPT can be a powerful tool for content creation and copywriting, it is not the perfect solution.
A Copywriting Agency like our team at Melotti Media provides a more holistic approach, incorporating human expertise, creativity, strategic planning and genuine empathetic care, to ensure that your marketing content is effective, engaging and aligned with your business objectives.
Besides – at Melotti Media, we are more than just Copywriters. We are Message Marketers.
We help you build demand for your brand through messaging that engages audiences, inspires action and achieves results.
Do you want to know more about Message Marketing?
Melotti Media prepared a Message Marketing FAQ to provide your brand with an ultimate guide in communicating effective marketing messages.
If you need professional assistance in upgrading your marketing, know that you can always rely on freelance copywriting experts to help you out.
How can Melotti Media help you with Message Marketing?
Like us, we understand that you want to achieve business success through Message Marketing
However, you may find that you’re time-poor and spread thin or you still have a lot of unanswered questions.
You don’t need to worry!
At Melotti Media, we can assist with all your message marketing and copywriting needs while you focus on what matters most to you – growing your business.
Let’s start earning the results your business deserves!
To speak to your trusted message marketers and copywriters, email us at enquire@melottimedia.com.au
We can sharpen your words to achieve your goals today!
The Melotti Media Team
Melotti Media | Copywriting & Message Marketing Bureau
www.melottimedia.com.au
