Every business does! Words connect with customers, and those connections lead to sales. Simple. But you may find that writing isn’t your expertise, or you’re too close to your project to be able to do it yourself. Or, more commonly, you may just not have the time to dedicate to business writing.
All of these are very normal challenges, which is why you turn to a professional copywriter to give you a hand.
However, then you look at their list of copywriting services, and may have no clue what it is you need. Don’t worry! You’re not alone.
To help you identify how to get the best results with a freelance copywriter, here is a guide to copywriting services and what they each mean for your business.
I understand – and you’re not alone. Every business needs these things. That’s where a quality copywriter can help you with their copywriting services. But where do you even start?
Square one – the first thing to ask yourself
This will help determine what assistance you need and where you’re currently positioned.
- Do you need a copywriter to help you write from scratch?
- Do you have content already that just needs a polish?
- Or do you need guidance and support?
It could even be a combination of all three. While all of the below copywriting services still apply, no matter what stage you’re at, knowing where you’re starting from allows you to define the kind of projects you need help with.
For example, starting from scratch will require you to spend time briefing your copywriter to determine the whole direction of your content, whereas an edit or a polish of existing content can be much quicker. However, if you need overall content assistance, then it’s a different approach altogether.
What are copywriting services?
There is a whole list of copywriting services that a professional copywriter can offer you. However, here’s a breakdown of the core services you may want to look at, and what it means for your business.
Content Marketing and Strategy
You can work together with your copywriter to decide how best to create content in the optimal form to communicate with leads and convert people into paying, delighted customers.
To learn more, see: content marketing planning and strategy.
Conceptual and Campaign Copywriting
This service will help you build the word component of your marketing campaigns to it all works together well.
To learn more, see: Conceptual and Campaign Copywriting
Digital and Website Copywriting
Your website is the most important digital asset your business owns, because it’s where people go to research more about you and have their questions answered.
This means it must feature fresh content and branded messaging that provides value, educates your audiences and offers options for them to convert. Website copywriting services give you the help you need to build a website that ticks all of those boxes to get results.
To learn more, see: Website copywriting
Branding Content Copywriting
This is how branded copywriting can help you – both online and in print.
To learn more, see: branding content copywriting.
Blog Copywriting
But blogging takes a lot of time and expertise to do. That’s why you can hire a copywriter to help you by ghost-writing your blogs on your behalf – these are blog copywriting services.
Hiring a copywriter to do this frees up your time while still ensuring your business has plenty of great blogs and news articles for people to find, read and get familiar with your brand.
To learn more, see: blog and article copywriting.
SEO Copywriting Services
This is not easy to do and takes a lot of work to get right – however, it’s worth it. Search engine optimisation copywriting can help get your content seen by the right people at the right time.
To learn more, see: SEO Copywriting Services
Voice Search Copywriting Services
However, these voice searches don’t just ‘make up’ their vocal responses. Instead, the AI hunts for relevant written content online to match the best response, and then vocalises the answer from the content it finds.
If you want your brand to be found when people are asking, then you need voice search copywriting, as it helps you tap into the voice search revolution and remain relevant.
For more information, see Voice Search Copywriting.
Radio and Video Script Writing
A lot! You require script copywriting to compose the right words for your multimedia content if you want these to resonate with the audience and communicate the right message. Even if you want your videos and podcasts to be less scripted, copywriting services can still provide the structure or the interview questions for them.
For more information, see Radio and Video Script Writing
Did you find what copywriting services you were after?
Obviously, there are a lot more!
For a more complete list, you can visit my website page, Copywriting Services – which gives you a more thorough breakdown, including medical copywriting services, real estate copywriting services, government tender copywriting services and more.
How to choose the right copywriter?
While there are hundreds of copywriters, not all of them are created equal. You need one who understands your needs and will offer you the highest quality service to
But hiring the right copywriter isn’t simple.
To help, here’s a useful guide: How to hire a copywriter – the 7 steps your business should take.
How Can Melotti Media Copywriting Help You?
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs!
For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au.
I can sharpen your words to achieve your goals, today!
Christopher Melotti
Melotti Media Copywriting and Marketing Solutions
www.melottimedia.com.au
Click here to view the FAQ page for all you need to know