Has your audience forgotten about you or are you not getting their attention like you used to?
Don’t worry – it happens to every business at one point or another. However, the real challenge is how to reconnect with your audience and rebuild that relationship again.
Here are 6 tips on how to get back on your customer’s radar.
(1) Reassess who your customer is
Sure, they’re your customer – but you may have actually lost sight of who they are.
This could be the reason for the disconnect. So, take the time to reassess and re-learn about your ideal client through both first and second-hand research. Get out there and survey them, hunt for clues and build some fresh, new personas.
This will allow you to redefine who they are and why they matter to you, so you now have a focus.
Don’t assume you know and simply skip this step – you’ll end up dedicating resources to the entirely wrong crowd and make things worse.
For more, read: How to meet your customer’s obsession.
(2) Determine their top challenge
Now, what motivates them? What drives them? What bothers them?
To reconnect with people as a brand, you won’t draw their interest if you don’t understand what’s important to them. Today, customers act when they’re presented with something relevant that will help them better themselves and their world.
Today, customers act when they’re presented with something relevant that will help them better themselves and their world.
For example, do they yearn for a sense of belonging? Or perhaps it’s financial freedom?
For more information, read:How to correctly address your customer’s pain points.
(3) Unite their challenge with your solution
The biggest way to prove your relevance to people is by presenting a solution that solves their challenge. People hate being aggressively sold something that has no context to their state of being; that’s why we block out or skip most advertising.
However, when we’re shown something that offers us a way to make positive progress, we pursue it.
The biggest way to prove your relevance to people is by presenting a solution that solves their challenge.
Doing this will pique their interest – but it’s only a start in reconnecting with them.
(4) Map out your content
How will you deliver that message, in many different ways across multiple channels? (using omnichannel marketing).
It’s all about content, of course.
So, you understand who they are, what motivates them and how you can help them – it’s now time to piece together valuable, informative and entertaining content that they can interact with to learn more about your brand.
Try a collection of blogs, videos, podcasts and more to provide multiple touch points that draw them in and drive them down your funnel towards conversion and a longer-term relationship.
For more information, read: 7 types of content themes you should add to your content marketing mix.
(5) Don’t let it happen again
However, it takes a long time to reconnect with them again. So, now that you’ve got a plan to move forward, continue to nurture and grow these relationships from here on out.
Don’t ever get lazy or complacent again as it costs your business so much time and effort to regain momentum. Your audience deserves better and you need to keep building positive experiences for clients if you want to not just survive, but be successful.
(6) Seek help
If you’re struggling to come up with ideas or you can’t work out where you’re going wrong, speak to a marketing professional to help you.
A Marketing Copywriter, for instance, can help create the right messages, build the right content and optimise your flow to ensure you are always on point with your audience.
It’s not weakness to get marketing assistance – it’s a smart sign of strength; and if it gets you the results, then it was a great choice, right?
How can Melotti Media Copywriting help you?
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs!
For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au.
I can sharpen your words to achieve your goals, today!
Christopher Melotti
Melotti Media Copywriting and Marketing Solutions
www.melottimedia.com.au
Subscribe to our FREE Content Marketing Shots.
Click here to view the FAQ page for all you need to know
