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Every business needs customers.
So… how do you attract more customers?
To start, your business needs words that work and marketing that motivates.
Strategic marketing messages play a significant role in:
- increasing your brand’s appeal
- keeping your business relevant to audiences
- communicating your true value
- building meaningful relationships with customers
- driving more people to convert and take action.
This is where quality copywriting can help, as it’s the marketing practise of using words to convey messages that engage, inform and sell.
But how do you approach business copywriting?
You have a few options:
- writing copy and content yourself
- hiring internal copywriters or
- seeking the expertise of a copywriting agency like Melotti Media!
Let’s discuss all options and see what’s best for you.
What’s the difference between writing for yourself, recruiting internal copywriters and hiring a copywriting agency?
In a world where content is king, your business needs to optimise the right copy and marketing messages to reach target customers.
From hero statements on your website, subject line on emails and captions on social media posts to product descriptions on your eComm store and call to actions in articles and blogs – your brand must use effective messaging to stand out amidst the noise and increasing competition in the market.
But what is the most productive way to produce brand content?
Is it writing your own copy, recruiting internal copywriters or hiring a copywriting agency?
Let’s delve into your options.
1. Writing your own copywriting & content
Businesses like yours often start by writing their own copy. This helps because you understand your brand voice, language, image and products and services better than anyone. Crafting your own copywriting and writing marketing content is also considered to be cost-effective…or is it really?
Remember – professional copywriting takes a lot of time, energy and experience, especially when you don’t write every day. If you’re someone who runs a business, you don’t have time to waste precious hours learning how to create the perfect content when you can be more productive in managing urgent matters that generate income for your business.
So, should you consider doing copywriting yourself?
It depends. If you have the time, the expertise and a clear strategy to write strong marketing messages that will generate excellent results without neglecting your key responsibilities in managing the business, then yes.
For anyone else, no. It’s not worth the trade in time to write your own content.
For more, see our checklist: Can I write my own copy?
2. Recruiting internal copywriters
Having in-house copywriters equips you with a team that can always deliver content whenever you need to. They are familiar with everything about your brand, so you can expect them to be consistent in copywriting pieces of content for your business.
Unfortunately, they come with headcount costs.
Salaries, wages, sick leave, annual leave and more. This gets worse if you don’t have enough for them to write. As your employees, they are also entitled to bonuses and benefits and require you to provide company computers and other tools they require to accomplish their tasks.
So, should you consider recruiting in-house copywriters?
If you have the headcount capabilities and the cash flow to cover their wages and costs, plus you have enough for them to do, then perhaps.
However, to avoid incurring extra fixed costs for your business, many find outsourcing copywriters is a much more effective option than hiring internal copywriters.
3. Hiring a copywriting agency for your content marketing
Whether it’s writing copy from scratch, refining existing marketing content or building a content marketing strategy for your business, you can rely on an external copywriting agency to help make your brand relevant.
A copywriting agency specialises in quality copywriting services like brand messaging, content marketing planning, blogging, SEO writing, email marketing, website copywriting and niche copywriting that enable you to highlight the value you offer, increase engagement and earn profitable conversions.
What makes hiring a copywriting agency different from internal copywriters, however, is that you can use their services only when you need to. They also have the prowess to write pieces of copy for different industries and fields of expertise.
So, what’s best for your business: internal copywriters or a specialist copywriting agency?
Having the right copywriting, content marketing and brand messaging is key for your business to make a strong impression and leave a lasting impact on audiences.
As such, you need marketing copywriters who you can trust will write powerful branded messages that pique customer attention and implement ways to effectively keep your products and services at the forefront of their minds.
To learn more, see: how copywriting services work for your business
Copywriting choices checklist
To help you decide which is the best option between hiring internal copywriters and getting the help of a copywriting marketing agency, we’ve prepared these guide questions for you.
1. Do you have a go-to copywriter among your employees, or do you try to create content yourself even though it’s not your expertise?
The problem here is that it can take forever to produce high-quality copy. You often miss deadlines and diverting attention to copywriting hinders you and your team from accomplishing their more critical tasks.
So, instead of wasting your time doing something you don’t want to, simply outsource all of your content needs to a copywriting agency to manage your copy and streamline your content marketing process. With wages increasing, this is also a more affordable option than hiring internal copywriters. In addition, a copywriting agency like Melotti Media offers flexible and scalable services to meet your business’ current marketing requirements.
2. Is your content not earning the results to help you achieve your marketing goals?
Professional copywriters from a copywriting agency have an outsider’s perspective that enables them to write original, fresh and insightful content that entices audiences. While internal copywriters can also write quality content, they often tend to get absorbed too much by your internal politics and brand, which can limit their creativity and make it hard for them to write in the language, tone and terminology readers will easily understand and relate to.
Through the support of an external copywriting agency, your business will also be equipped with an effective marketing strategy that drives traffic, improves SEO performance and boosts customer engagement.
Want to achieve your marketing goals? Here are 6 practical reasons why you should invest in quality copywriting.
3. Do you need to strengthen your overall brand messaging?
Don’t you or an internal copywriter know your brand best? Well, not necessarily.
Copywriters from an external marketing agency are not just wordsmiths – they are also strategic marketers. They take the time to understand the ins and outs of your brand to equip you with a comprehensive style guide that ensures a high standard of writing, branding and marketing while also ensuring consistency of brand voice throughout all your content.
Marketing agencies such as Melotti Media are also up to date with the latest copywriting and marketing trends, allowing us to leverage copy in different mediums and channels that are tailored to the evolving expectations and needs of your audiences.
At Melotti Media, we offer a core messaging document that serves as a comprehensive foundation of messaging and words your team members can use right across all of your marketing channels. Apart from providing direction around your brand’s personality and messaging, our professional marketing strategists and content writers also help to establish your brand’s character to ensure it resonates with target customers.
Quick summary of why you should hire a copywriting agency
Who should you choose to write your content marketing?
While writing for yourself or hiring a copywriting team do have their benefits, as you see, hiring a copywriting agency like Melotti Media allows you to take advantage of so many more benefits that you can’t get any other way.
With a copywriting agency, you can access a wide range of reliable copywriting services to create a suite of branded content pieces that educate your audiences and increase awareness to make your brand relevant in people’s lives.
So, if you need help with copywriting, content marketing or marketing messages, know that our team at Melotti Media is always at your service. Our goal is to help you reach your full potential as a business by writing copy that will distinguish you as the best in the market.
How can Melotti Media help you with copywriting?
We understand that you want to achieve business success through copywriting and content marketing planning.
However, you may find that you’re time-poor and spread thin or you still have a lot of unanswered questions.
You don’t need to worry!
At Melotti Media, we can assist with all your copywriting and content marketing needs while you focus on what matters most to you – growing your business.
Let’s start earning the results your business deserves!
To speak to your trusted message marketers and copywriters, email us at firstname.lastname@example.org or phone 1800 663 342
We can sharpen your words to achieve your goals today!
The Melotti Media Team
Melotti Media | Copywriting & Message Marketing Bureau