While the answer is not complicated on the surface, it can be quite an extensive process and require a lot of strategic planning. However, this shouldn’t be avoided as you can discover a lot about your business and its identity when creating a proper Marketing Strategy.
Here are the six strategic pillars of Marketing to help guide your Marketing Strategy.
What are the 6 pillars of Marketing?
These are known as strategic Marketing pillars.
Here is a basic run down of the pillars of marketing strategy and some suggestions of what to do for each.
By fulfilling and actively executing initiatives from each pillar, your business will be covering all areas and communicating at all stages of the buying process. This Marketing structure is thorough and will ensure you’re maximising your marketing strength to work best for you in all areas of the business.
Here is a further explanation of each pillar and some examples that your business can adopt.
How do you raise brand awareness with your target customers?
- Advertising and promotion
- Social Media Posts
- Business Pages
- Paid social media advertising
- Google Adwords
- Business Partnerships
How do you prove that your brand is relevant to them?
- Set up a blog on your website
- LinkedIn comments, sharing and articles
- Facebook content
- Regular content posts
- Papers and articles
How will you address their concerns and inspire them to take action?
- Stronger driving content plus call-to-action
- “What we do” video
- “Why choose us” video
- Value, customer-based incentives that appeal
What branded marketing collateral are you providing at your touch points to help the conversion process?
- Pre-sale materials
- Sales Aids
- After-sale materials
How are you nurturing their interest, delighting them and turning them into loyal advocates?
- Regular surveys
- Reminders and “check-ins”
- Phone call scripts
- Regular surveys
- Feedback channels
How are you encouraging your brand advocates to spread the word about you?
- Customer testimonials
- Customer video
- Shareable content via social media
- Surveys and satisfaction
- Incentives for customer referrals
If your business is conducting efficient and effective marketing tactics at each pillar, then congratulations!
If not, then perhaps you need to work out where your Marketing tactics may not be as effective as they could be and bolster each pillar so your whole marketing strategy is working for your business.
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