Feature Writing Sydney | Melotti Media

Feature Writing Sydney

Today’s customers place equal value on information and entertainment. So, to deliver value, Key Opinion Leaders need to find the perfect balance between creative prose and business copywriting.

Our Feature Article Writing services empower you to share your industry expertise and strengthen your credibility sans the time-consuming research and writing process. Just share your ideas with us and we’ll create fresh featured articles, while you do what you do best.

Let your trusted team of Sydney Feature Copywriters unlock your story’s true potential with you, for you.

Can we ask you a few questions?

Are you not sure how to write your feature content?

Do you not really like writing articles?

Want to increase your key opinion leadership status?

Is it hard to find the time to write marketing content?

At Melotti Media, we solve all 4 of these for you.

We make it super simple too.

Think of us as your local article copywriters virtually next door.  
Let’s set the scene here – read on. 

Today, your audience demands value from you.

Let's share your story and expertise with the world.

While you may have endless experience and boundless enthusiasm on a topic, you may be struggling to put it all into the right words to spark interest and get people to pay attention. 

We can help you convey your message and get your feature article out to your ideal audience.

Through article copywriting services and feature writing, we can help you unlock your story’s true potential and create valuable engagement with a wider group of people.

What Chris Says

“A feature story is an effective way to deliver news that will entice and entertain readers.

Well-written articles also help you increase your key opinion leadership status as, the more content you release on a topic, the more people will know of you and associate you with that subject.

However, producing high-quality content takes a lot of time. So, just call us and we can produce it for you, on your behalf!”

Feature Writing Sydney

Feature Article Writing is different from traditional journalism. These articles involve finding a middle ground between creative prose and business copywriting.

However, it’s hard to juggle between managing your own business and sharing your own insights. But then again, if you don’t find the time to write, you won’t be known for contributing to your subject or field.

Christopher Melotti from Melotti Media can always help you to create fresh featured article content for your business.

What are Feature Writing Services?

In this style of copywriting, you get far more freedom – you can be very descriptive, creative and infuse your own personality into the writing that you do.

Feature writing is often just lumped in under the category of “articles” or “blogs”, but a feature article can be a little more flexible and tends to be more of a human interest or opinion piece that gets published.    

In a featured article or paper, you can explain, expand or analyse a topic within a niche.

 A good example would be something like ‘The latest trends we’ve observed over the last 12 months’, where a company shares their story about trends and observations they’ve noticed.

Feature Writing Sydney

Creating these articles involves sharing your own opinion or experience in an informative and insightful way.

Feature Writing is often used to produce articles for a specific topic of interest – something that everyone can connect with or relate to.

Article writing is also referred to as a “feature” because they are often “featured” in major publications, and can be written by an external guest writer – like you!

Why does your business need feature copywriting Services?

Creating articles is a powerful way to connect with an audience on a deeper level.  

It is often timely and relevant to your customers, and therefore offers more relatability. In a feature article, you can showcase a product, service, industry or topic to position yourself as the expert in that subject matter by sharing your expertise.   

You can also leverage your articles to become a strong KOL (Key Opinion Leader) in the marketplace and spur healthy discussions about topics that you’re passionate about. This all starts with getting a bit of help with the writing side, and that is where Feature Copywriting services come in to help you. 

What are the benefits of Sydney Feature Writing Services?

Increase Sales

Quality content written by a feature copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.

Drive Traffic

Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality feature copywriting that makes a lasting impact amongst the noise.

Engage Your Audience

People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right feature copywriting can entice them to learn more, which improves the value that your business offers them.

Gain Authority

Producing thought leadership content with quality feature copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.

Gather More Leads

Strong feature copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.

Strengthen Brands

Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality feature copywriter can help you grow your brand.

How does a feature Sydney copywriter help you?

While you may be an expert on a subject, it can often be hard to find the right words to connect with your audience and pique their interest.  

Professional Sydney article copywriters like Christopher Melotti can help you craft the right angle and polish your article to make it flow and easy to read.   

With our expertise, we can influence your audience and choose the right words to convey your intended message in an entertaining and educating way. Sydney Quality article copywriters can also help you create relevant content regularly that can improve your organic reach and search traffic. 

How do we help your business?

To engage your customer and achieve ongoing business success today, you need quality article copywriting and consistent featured content.

How can Melotti Media help you?

To engage your customer and achieve ongoing business success today, you need quality article copywriting and consistent marketing content. However, we understand that this is easier said than done. 

You’re time poor and spread thin, and writing may not be your expertise. So, focus on what really matters, while we take care of all your feature writing needs! 

For more information or to speak to a quality article copywriter to get the results your business deserves, contact your trusted feature copywriters at Melotti Media today:

Ok, you're interested. What happens next?

Fantastic! You’re making a great decision. So, here’s how we can work together

We discuss your needs and propose a solution.

You love it and we begin writing.

We produce phenomenal content for you.

Approve, publish and be proud!

Let's connect your audience with quality copywriting

Hear From A Client

"He went the extra mile to work with me....”

“Responsive, reliable and takes pride in his work are words that best describe the experience of working with Chris. He went the extra mile to work with me in teasing out the important, hard-hitting points, and as a result, he truly brought the copy to life. Besides that, he is lovely to interact with, and I would not hesitate to work with him again. Highly recommend the person and the work.”

Leanne Khor - Division Director of Operations at 2DataFish

How we've helped our clients

Why choose Melotti Media?

We do Content Marketing and Copywriting right

At Melotti Media, we believe we are different... because we are different.

Because when your business succeeds, so does ours - and that’s a really nice thought!

Melotti Media is a Sydney Content Marketing Agency with a team of Australian Copywriters who can work locally or remotely to meet your marketing needs and support your business’ success.

Need content packages for your unique purpose?

Choose a 'just get it done' content marketing and copywriting package that aligns with your current business objectives.

Copywriting Services FAQs

Simple (and that’s because we make it simple for you).  

Copywriting is a strategic form of marketing that involves consolidating and articulating your messages to achieve business goals. 

Learn how our copywriting services work for your business right here!

Quality copywriting helps brands like yours articulate their marketing messages, build more demand for their products or services, make them relevant to more customers and so much more!  

It all depends on what content, what situation and the industry you’re in. 

However, with the right strategy (which we provide at Melotti Media) and high-quality writing (that we also provide), effective results can be seen in the form of more website visits, more enquiries, better marketing collateral, better business communications and more. 

The best part is that your content generates results for years – that’s why copywriting services are a smart business investment. 

If you want to effectively communicate with your customers and keep your brand relevant, then investing in quality copywriting is important.  

A professional copywriter will help you tell your brand’s story effectively, connect with your customers and produce content that your audiences will love. Read the 6 Practical Reasons Why You Should Invest In Quality Copywriting here. 

When it comes to how much a copywriter charges, it all depends on these six factors: 

  • The copywriting project scope 
  • The nature of your copywriting project 
  • Who the copywriter is 
  • The time frame for project delivery 
  • How many rounds of changes 
  • The copywriting value on offer 

To some extent, yes. With the right prompts, you can get AI Chatbots to do the initial research and create copy, messaging and content pieces such as social media posts, emails, newsletters and blogs for you.

But there are some limitations and challenges to using AI Copywriting tools like ChatGPT, Jasper and Bard. Because these tools are designed to create content out of the information they gather online, there is always a risk of getting copy from other businesses – thus making AI-written copy susceptible to legal issues and unsuitable for commercial purposes.

This means you need to take time to edit AI-generated content to personalise it and avoid plagiarism issues. So, yes, you can use ChatGPT to write your first draft faster, but you need to be extra cautious about publishing its material.

No problem! Choose your business goals here and we’ll show you the perfect copywriting service solutions that match to achieve those goals. 

Or, you can simply email us at enquire@melottimedia.com.au or call 1800 M MEDIA (1800 663 342) and we can talk you through it. 

Absolutely! We love to chat. Email us at enquire@melottimedia.com.au or call 1800 M MEDIA (1800 663 342) and we’ll explain things in the context of your business. 

Not ready to decide, yet?

Achieve the results your business deserves with message marketing solutions and Sydney copywriting services by Melotti Media.

What's it like working with Melotti Media?

We believe we are different. Because we are!

Let's Chat. We'd love to!

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