Why Is Inbound Marketing Relevant? | Melotti Media

Why Is Inbound Marketing Relevant?


Your customers can now easily access information in just a few clicks. 
The mobility of the Internet, the accessibility of content and the rampant use of social media are exposing people to so many different things that can influence their purchasing behaviour. 
To capture your target audience’s attention, you need to cut through the clutter of overload and provide relevant value that will separate your business from everybody else. 
Inbound content marketing is an effective strategy that can help you make a powerful impression by delivering them content at the right time and in ways they want. 
When done correctly, optimising inbound marketing can present great opportunities to engage your audience and earn their trust. 
Here is everything you need to know about inbound marketing and its importance in your business quest towards success. 




Prefer to listen, rather than read? Here’s the Podcast summary!



What is inbound marketing? 

Inbound marketing is a term created by cloud-based CRM platform HubSpot way back in 2006.  
HubSpot identified inbound marketing as the method of attracting, converting and delighting customers by providing them valuable content at each phase of their buying journey. Today, it’s a powerful marketing strategy – when done right. 
The key to inbound marketing is giving people the solution they’re looking for, even though sometimes they are not fully aware of their problems yet. 
Unlike outbound marketing which relies on paid advertising that interrupts people through pushy sales, inbound marketing utilises earned and owned media to build lasting and profitable relationships with customers.  
Here’s an example. 


Just keep in mind that the goal of inbound marketing is empowering your target audience to address their own concerns, while giving them all the reasons to trust in the products and services you offer. 

The power of inbound content marketing is that it empowers people to make their own decisions with your content. When it’s their idea, they’re far more motivated to take action. 



What are the examples of inbound marketing? 

Inbound marketing involves creating fresh, innovative and quality content that pulls customers towards your brand, such as: 

Inbound marketing comes in many forms, but the most successful campaigns incorporate the right mix of content that matches what your audience requires.  

For more, read: How Can Content Marketing Help A Business? 



How can inbound marketing be used? 

The purpose of inbound marketing is to convert strangers and prospects into paying customers, then drive these customers into becoming loyal brand ambassadors of your business.  
To understand clearly how inbound marketing works, we can utilise the “Flywheel” business model created and adopted by HubSpot.


As your customer’s journey through their buying journey, your business can implement inbound marketing in these 3 different ways to develop more meaningful relationships with them:  
  • Attract – capture the interest of people by making them aware of their pain points. Through content pieces of inbound marketing, you can introduce them to their problems and the possible solutions you can provide. Example: Writing blogs, releasing podcasts and posting publication materials on social media that trigger consumers’ consciousness of their need for something 
  • Engage – Next, you can personalise your inbound marketing to deliver messages and insights that are more tailored to customers’ needs. To increase their chances of buying from you, your content pieces should present your products and services as the best solutions to help them. Example: Providing eBooks, webinars and personalised emails that can allow you to offer benefits that will ease their problems and make their situation better 
  • Delight – Inbound marketing aids in enhancing customers’ experiences, even after their purchases. Using post-sale content and ongoing support, you can encourage them to repeat business with you. Example: Delivering consistent newsletter, after-sales content and members-only resources can further please customers  


Overall, the “Flywheel” model implies that you can effectively spin your business into action, gain momentum and retain satisfied customers through the inbound methodology. It also involves a constant rotation too – meaning that it’s an ongoing project, not a once-off effort. 

Your business’ sales, marketing and service teams can also synergise to deliver quality service and eliminate all friction points or issues that may slow your growth and success.  

If you’ve done these things right, your current customers can help you add force to your “Flywheel” by promoting your business and bringing more people in. 

See: The 5 Ways How To Do Content Marketing 


Why is inbound marketing relevant?


Inbound marketing is definitely worth it, but it requires a lot of planning, preparation and effort from your business. 

Despite these things, you can’t expect results to be evident overnight. Gaining positive returns takes time – like everything in business. 

Nevertheless, it’s important due to a lot of factors – now that customers are bombarded with information and your business is surrounded by competition, inbound marketing is all the more relevant in making your business stand out. 

Here are 5 reasons why. 

  1. Inbound marketing brings you closer to people who are more likely to convert. – It saves you from wasting resources on an audience who wouldn’t provide quality traffic.  
  2. Inbound marketing allows you to maximise different channels – It drives you to produce and publish content across a wide range of methods and platforms, thus helping you capture more people.  
  3. Inbound marketing influences purchase decisions – It develops trust and authority that can motivate people to rely on your products and services, should the need for them arise.  
  4. Inbound marketing promotes brand awareness with less cost. – Through quality content, search engine optimisation and consistent customer service, you can generate more of a following and leads.  
  5. Inbound marketing equips your audience to be in charge. – Customers don’t need to get irritated or feel interrupted due to your brand. Through inbound marketing, they can easily seek beneficial content and engage with you on their own terms and convenience.  

Do you want to get the most out of inbound marketing? 

There’s no denying that inbound marketing is essential in leading customers to your business and nurturing long-term relationships with them. 

But while inbound marketing delivers relevant results, it also requires a great amount of skill, expertise and experience to create compelling and significant content pieces.  

We understand it’s not always manageable, especially when you have other urgent matters to attend to.  

Luckily, you can always rely on freelance copywriting experts to assist you if you’re finding it hard to do inbound marketing on your own.  

Quality copywriters with Marketing backgrounds are professional content writers who can help you create the right types of inbound marketing content (audio, visual or written) that draws more audience, engages more customers and attains more profitable sales. 

For more, see: Inbound Marketing Copywriting Service 

How can Melotti Media help you? 

We understand that you want to achieve business success through inbound marketing. 

However, you may find that you’re time-poor and spread thin or you still have a lot of unanswered questions.    

You don’t need to worry!     

At Melotti Media, we can assist with all your message marketing and copywriting needs while you focus on what matters most to you – growing your business.

Let’s start earning the results your business deserves!    

To speak to your trusted message marketers and copywriters, email us at enquire@melottimedia.com.au    

We can sharpen your words to achieve your goals today!

The Melotti Media Team
Melotti Media | Copywriting & Message Marketing Bureau

Click here to view our FAQ page for all you need to know 



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